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Event Description
Are your products truly worth building? Learn how to answer this crucial question before investing significant resources by mastering early-stage pricing strategy. This dynamic session challenges the traditional approach of pricing at project completion, revealing how early pricing decisions can drive innovation and create pre-launch revenue opportunities. Drawing on Jobs-To-Be-Done principles, we'll explore a systematic framework for identifying customer value and setting strategic price points from day one. Participants will discover how to use pricing as a development guide, ensuring resources are invested in features customers value enough to pay for. In this session, you'll gain practical tools to evaluate product viability and align your pricing strategy with customer needs from the start.