PDMA Minnesota: Marketing Math 101: The Top Five Marketing Metrics to Track

When:  Jul 20, 2022 from 17:30 to 19:00 (CT)
Associated with  Minnesota
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PDH Credit: 1

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Description

What were your marketing results in the first six months of the year? Did you abandon your original 2022 plan? Get your marketing house in order and finish the year strong!

Marketing has changed drastically over the last decade. Every day, new strategies and solutions emerge. Marketing technology has grown exponentially from 150 tools back in 2011 to over 8,000 today. Yet, why is it that we are so unhappy with our marketing performance? Maybe we’ve spent too much time and money on shiny tech tools getting reams of data analytics than on getting customers and keeping them happy.

What you focus on in Q3 and Q4 is no different from any other business – customer acquisition and retention. However, it’s not magic fairy dust or hopes and wishes that will get you to your 2022 goals and beyond. It is solved as a marketing math problem, balancing revenue outcomes with a customer-based budget focus.

This presentation will be of interest for small business leaders and those involved in driving sales and marketing.

Learning Objectives

  1. Identify the five most crucial marketing metrics you should track for the rest of the year
  2. Understand how to calculate these five customer-driven marketing metrics
  3. Gain understanding of a customer-driven budget that your CFO will love
  4. Receive an Excel scorecard template to monitor your marketing metrics

Event Timeline

  • 5:30 - 6:00: Networking
  • 6:00 - 6:10: Introductions
  • 6:10 - 6:50: Presentation
  • 6:50 - 7:00: Q&A
  • 7:00: Adjourn

About the Speaker

Jessica KellyJessica Kelly, Founder and CEO, HPZ Marketing

Jessica Kelley, a seasoned leader, has more than 20 years of marketing and finance experience in both B2B and B2C channels. She has extensive experience in healthcare, consumer, commercial, and software industries, ranging in size from a $200 billion corporation to a $3 million startup firm. HPZ Marketing, which she founded, is an interim and fractional chief marketing officer (CMO) business and is certified by the Women's Business Enterprise National Council (WBENC) as a Women’s Business Enterprise (WBE) and Women Owned Small Business (WOSB).