Getting Senior Executives to Support Your Product Initiative

When:  May 15, 2024 from 17:30 to 19:00 (CT)
Associated with  Minnesota

PDH Credit: 1

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A key part of leading product initiatives is getting strategic and financial support from senior executives – but most product professionals don’t have Senior Executive experience to know exactly what they need to know most.

Too often, great ideas from Product Leaders never make it across the finish line because they don’t fully understand what Senior Executives need to know most to justify your project compared to many others competing for limited resources.

This one-hour open panel discussion is your opportunity to ask two seasoned senior level executives what they need to know most, and what you can do to get the support you need! The panel discussion will be moderated by John Hanson, a PDMA Board Member, Founder of MarketView Consulting, and experienced product management & marketing leader in the twin cities area.

Key Takeaways

  • What senior executives need to know most to support your initiative
  • What to do, and what not to do when presenting to the senior executive suite
  • Tips for presentation style & approach
  • Why product leaders succeed or fail to receive support


  • 5:30 pm - Virtual Networking
  • 6:00 pm - Introductions, Presentation and Q&A
  • 7:00 pm - Adjourn

About the Speakers

Steve Buege


C-Level roles in public and private companies

  • GM, Arctic Wolf Networks
  • GM & Interim CFO, Code 42 Software
  • CEO & Chair, Quantum Retail Technology
  • COO & CTO, Ascend Learning

Thomson Reuters

  • CEO, Elite (Global ERP)
  • President & CEO, BI Svcs.
  • Global CTO, Legal Division ($3.5B)
  • SVP Operations & CIO, Legal Division
  • VP Technical Services, West Publishing

Independent Consultant

MBA with triple major, University of MN

Current and Past Board Positions

  • Friends Of Pool 2
  • Quantum Retail Technology
  • MN High Tech Association
  • Public Counsel Law Center in Los Angeles
  • Thomson Reuters Global Resources in Zurich, Switzerland


  • B2B and B2C companies
  • Public and Private companies
  • SaaS software businesses
  • Digital content businesses
  • Legal Information businesses

Chuck Christ


  • Director R&D and Technical Services, Tronox
  • CTO and SVP of Product Development, Ergotron
  • Global Director Filtration & Technology Commercialization
  • Director R&D & Filtration Services, Donaldson Company
  • Director R&D and Product Development, Eastman Kodak
  • Board Advisor, Korgano Technology
  • Post Doctoral work at MIT
  • B.S. Chemistry from Cedarvale College


  • Products in packaging, engineering, filtration, materials, chemicals, formulations, film, hardware, embedded software, IOT, roll-to-roll coating, plastics
  • New product development
  • Corporate strategy development
  • Intellectual Property management
  • Manufacturing technology commercialization
  • Engineering Management
  • Research and Technical Management