PDMA Minnesota: How We Build: A Clockwork Team on Product Work, Adoption, and AI

When:  Jul 15, 2026 from 17:30 to 19:00 (CT)
Associated with  Minnesota

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Event Description

A panel of cross-functional team members shares how they build — scope, adoption, and what AI actually changes about product work.

Note: This is a hybrid event -- there are in-person and virtual tickets available. If you sign up for a virtual ticket, we will email a zoom link to you a day prior to the meeting.

Product work means something different depending on where you sit and how you do it. How we do work is changing fast. Join Clockwork's cross-functional team for an honest conversation about what product development looks like right now: how we think about scope and approach, why adoption is part of the build from day one, and how AI is reshaping not just speed but what's possible with a smaller team.

This event shares a window into how a team of product strategists, engineers, experience designers, and change strategists actually work together. We’ll discuss what that means for the products we build and the clients we build them for — clients such as Häagen-Dazs, Ecolab’s Nalco Water, Mercury Marine, and more.