PDMA Minnesota: Marketing with Meaning

When:  Mar 22, 2023 from 17:30 to 19:00 (CT)
Associated with  Minnesota
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PDH Credit: 1


This is a FREE event. Register now to save your seat!


The best marketing strategy and tactics won’t help unless you anchor them on one thing: Meaning. Learn how to identify that meaning for your business, activate it, and use it to transform your product management and marketing initiatives. Purpose-driven marketing connects and converts like nothing else. Meaning is critical to all you do.

Key Takeaways:

  • How marketing really works
  • What Marketing can and can’t do for your products and business
  • How to choose between hundreds of marketing tactics


  • 5:30 - 6:00: Networking
  • 6:00 - 6:10: Introductions
  • 6:10 - 6:50: Presentation
  • 6:50 - 7:00: Q&A
  • 7:00 - Adjourn

About the Speakers

Pete SteegePete Steege, President and Founder, B2B Clarity

Pete Steege is the Founder and President of B2B Clarity, helping B2B businesses build marketing engines that last. Pete has over 30 years of experience with a wide range of B2B technology and manufacturing businesses. Pete is a proven B2B marketing strategist and industry-recognized content leader that can help businesses untangle their marketing efforts and get them working to grow revenue.