Goldense, Bradford L., "Back To A Better Future: Product Definition," Machine Design , June 2016, Volume 88, Number 6, Page 72, ISSN 0024-9114
Back To A Better Future - Product Definition [A122].pdf
Goldense, Bradford L., "Back To A Better Future: Product Definition," Machine Design, June 2016, Volume 88, Number 6, Page 72, ISSN 0024-9114
How the Landscape of Market Research is Changing Faster, Better Insights with AI Kristyn Corrigan, Applid Marketing Science kHUB post date: July 29, 2020 Originally presented: November 5, 2019 (PDMA 2019 Annual Conference) Read time: 7 minutes Download the Handout Machine learning is an increasingly prevalent term in today’s market research landscape
Machine Learning: When Primary Research Becomes Secondary Presenters: Kristyn Corrigan, Principal, Applied Marketing Science, Inc. Machine learning techniques have been widely discussed in the market research community, but so far with only limited practical results. There remain many...
How-the-Landscape-of-Market-Research-is-Changing-Faster-Better-Insights-with-AI.pdf
Brez and Thomas Swiger, Inpro Services LLC Originally presented: May 3, 2012 Watch time: 45 minutes Access the Webcast “Build a better mouse trap and the world will beat a path to your door”. This age old prescription for business success is believed by most people to be inherently true. That better performance will drive market demand and lead to business success. But if this principle is true, why is it that only about 10% of better “mouse traps” succeed?
Learn Social Networking from IBM: How to Get the Biggest Payback Ed Brill, IBM Originally presentd: June 20, 2013 Watch time: 56 minutes Access the Webcast Can social networking help you build better products or be a better product manager?
The results show that more effort does not necessarily lead to better results. The effort invested in idea generation, such as more extensive submission (“spamming”) and creative inspiration (“copying”), could be wasted and even has adverse effects on idea success
LinkedIn Dave Mathias, Product & Analytics Coach and Consultant, Beyond the Data Dave Mathias has 15+ years of experience leveraging analytics to build better products. He consults helping organizations build better products as a Product & Analytics Coach and Consultant at Beyond the Data, LLC
Learn Social Networking from IBM: How to Get the Biggest Payback Ed Brill, IBM Originally presented: June 20, 2013 Watch time: 55 minutes Access the Webcast Can social networking help you build better products or be a better product manager?