Competitors Coming Together to Drive Innovative Work PDMA Carolinas | July 20, 2021 Hear a case study of the ONE Charlotte Heath Alliance (OCHA) and how competitors coming together can drive innovative work
They want to buy what your product does for them. Assign a competitor proxy. Equally important, someone should stand in for your chief competitor. This will help uncover what makes your competitor nervous—often a good source of opportunity
Monitoring Competitive Threats: A Holistic Approach Susan Penta, MIDIOR Consulting kHUB post date: January 18, 2024 Originally presented: January 11, 2024 Watch time: 60 minutes Access the Webcast Session Description: This session is designed for product managers, researchers, and business professionals who need to have their fingers on the pulse of their market landscapes and competition, beyond simply monitoring the feature lists of competitors’ products. This workshop uses MIDIOR’s Competition Cube as a practical approach and framework for identifying and tracking competitive threats
Our findings suggest that firms put more effort into extracting value from failure than success and that they do not extract as much value from their own successes as their competitors do. Consequently, organizations experiencing success need to put in place processes to make sure they extract more value from their successes. Our results show organizations’ efforts to extract value from competitor salient failures are not sufficient enough to improve firms’ outlooks
She helps product teams get ahead of their competitors by finding innovations quickly and developing and launching complex hardware and software products on time
At the same time, technology is used as a disruptor in the market by new competitors. Think about the impact Uber has had on the taxi industry or digital photography has had on the photographic industry
Digitalization can hamper innovation and creativity (“search for the sake of search”) when digital technology is implemented by reinforcing existing knowledge networks, and subject matter experts and “digital champions” see each other as competitors. What did you think of this post?
Practitioner Points The proposed approach can help designers and product managers understand which characteristics of the holistic product design make their products look different from or similar to their own and to competitors’ products. The approach provides the means to develop products that match the aspired level of visual similarity based on objective design characteristics driving consumers’ similarity judgments