Chapter 5 Insights – Market Research in Product Innovation Market Testing for Fun and Profit Market testing, otherwise known as “concept testing,” is the process of bringing a concept to a customer for their feedback
Usability Testing in Services: Delivering the Right Experience Carlos Rodriguez | January 26, 2023 Read time: 5 minutes Good services provide unique, efficient, and consistent user experiences
Goldense, Bradford L., "Test Suite Rebalancing Reduces Time-To-Market" Machine Design , April 23, 2015, Volume 87, Number 4, Page 72, ISSN 0024-9114
Test Suite Rebalancing Reduces Time-To-Market [A107].pdf
Goldense, Bradford L., "Test Suite Rebalancing Reduces Time-To-Market" Machine Design, April 23, 2015, Volume 87, Number 4, Page 72, ISSN 0024-9114
Rapid Validity Testing at the Front End of Innovation Birgit Peña Häufler, Dietfried Globocnik, Paola Landaeta Saldías, and Søren Salomo kHUB post date: June 10, 2022 Originally published: May 29, 2021 (PDMA JPIM • Vol 38, Issue 4 • July 2021) Read time: 50 minutes Access the Full Article To efficiently and effectively reduce the uncertainty inherent in the front-end of innovation processes, recent literature emphasizes new approaches that facilitate rapid knowledge generation and learning such as design thinking, lean innovation, and pretotyping
Utilizing Virtual Usability Testing to Gather Insights for Top-Tier Product Innovation PDMA Pittsburgh | July 28, 2020 Although COVID-19 has caused significant travel restrictions and limited face-to-face interactions, one thing hasn’t changed
Hands on Development of JTBD Linguistic Prototypes Validated as Stimuli for Market Quant Testing Doug Stone | PDMA Inspire Innovation Conference • November 15, 2022 Learn a critical early stage innovation methodology and help the PDMA better understand the Jobs to be Done that members hire/fire associations for in a post pandemic world
[Read more] November 15, 2022 Hands on Development of JTBD Linguistic Prototypes Validated as Stimuli for Market Quant Testing Doug Stone Learn a critical early stage innovation methodology and help the PDMA better understand the Jobs to be Done that members hire/fire associations for