Both sales and Tobin's q are examined as dependent performance variables, with sales tapping consumer responses and Tobin's q reflecting investor responses
Read time: 8 minutes Q: Beat and Yann, thanks for taking the time for this interview...A co-creation effort, if you want, to achieve actionability. Q: How is it different than other popular methods?
In the following interview, we chat with Ty Hagler , principal at Trig, to explore idea generation in the 21st century. Q: What is Trig?
Agenda: PDMA Atlanta Cafe Update & Introduction Linking Corporate Mission & Vision to Product Strategy Presentation Q&A Closing Statement About the Presenter Dr
Learning Objectives Learn about the Digital Transformation Journey of a large, multi-brand, omni-channel retailer Get a glimpse into the tools, methodology, culture and approach that continuous innovation and continuous improvement at Caleres See some tactical examples of how these are applied to optimize our platform product Customer Journey Agenda 5:30 - 6:00: Networking 6:00 - 6:10: Introductions 6:10 - 6:50: Presentation 6:50 - 7:00: Q&A 7:00 - Adjourn About the Speakers Pete Steege Claire has been some form of designer and experience leader for 17 years, starting out in consumer products for brands like Samsung and Procter & Gamble, then making the leap to digital in the healthcare, B2B and ecommerce industries
Key Takeaways: How marketing really works What Marketing can and can’t do for your products and business How to choose between hundreds of marketing tactics Agenda 5:30 - 6:00: Networking 6:00 - 6:10: Introductions 6:10 - 6:50: Presentation 6:50 - 7:00: Q&A 7:00 - Adjourn About the Speakers Pete Steege, President and Founder, B2B Clarity Pete Steege is the Founder and President of B2B Clarity, helping B2B businesses build marketing engines that last
You'll learn Why Jobs-to-be-Done Philosophy is here to stay How to see products as your customers do How JTBD applies to the entire innovation process Event Timeline 5:30 - Beginning of virtual networking 6:00 - Announcements and presentation 6:45 - Q&A 7:00 - Adjourn About the Speaker Scott Burleson Scott Burleson is the author of The Statue in the Stone: Decoding Customer Motivation with the 48 Laws of Jobs-to-be-Done Philosophy
Agenda 5:30-6:00 - Virtual Networking 6:00-6:10 - Introductions 6:10-6:50 - Presentation 6:50-7:00 - Q&A 7:00 - Adjourn About the Speaker Christian Wolcott, Principal and co-owner, Applied Marketing Science Christian is a globally experienced professional business change agent focused on inspiring and developing organizational excellence
Agenda 5:30 - 6:00: Networking 6:00 - 6:10: Introductions 6:10 - 6:50: Presentation 6:50 - 7:00: Q&A 7:00 - Adjourn About the Speakers Chris Anderson, CTO of F3 Wireless Chris has 20+ years of leadership and technical expertise, with hands-on engineering expertise in RF engineering, radio software and wireless certification
Agenda 5:30-6:00 - Virtual Networking 6:00-6:10 - Introductions 6:10-6:50 - Presentation 6:50-7:00 - Q&A 7:00 - Adjourn About the Speaker Kristyn Corrigan, Principal and co-owner, Applied Marketing Science Kristyn is a principal and co-owner of Applied Marketing Science, a Boston based market research consultancy that helps companies develop better products and services through harnessing the power of customer insights