Technology Push or Market Pull? Strategic Orientation in Business Model Design and Digital Start‐up Hai Guo, Chao Wang, Zhongfeng Su and Donghan Wang Originally published: April 29, 2020 (PDMA JPIM • Vol. 37, Issue 4 • July 2020) Read time: 37 minutes Access the Full Article The digital revolution is fundamentally reshaping the business landscape by generating abundant new opportunities and novel business models
Their experience is that the harder they push, the more they seem to get
“As a brand, we always strive to push the boundaries on design, challenging the conventional
Ty’s mission is to change the culture of healthcare innovation from technology-push to market-pull. The change starts with educating physicians and clinicians to take an empathy-first leadership role in solving the wealth of problems in our healthcare system
They don’t want buyers pushing, marketing, spinning and hard-selling
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We cannot just build products and push technology because we can!
Goldense, Bradford L., "IP and Innovation Will Drive Product Development," Machine Design, June 13, 2013, Volume 85, Number 8, Page 62, ISSN 0024-9114.
Goldense, Bradford L., "Design Thinking for IoT in the Product Development Process," Machine Design, December 2016, Volume 88, Number 12, Page 128, ISSN 0024-9114.
Sometimes, internal corporate politics may push this responsibility to even an irrelevant stakeholder/department!