Advertising effects, the number of new product introductions, their interaction, R&D expenditures, operating margins, and firm size are also modeled as covariates. The results show that all main and interaction effects are significant in at least one of the branding groups, and that moderation of model paths by branding strategy was pervasive. Overall, except for technology innovation → Tobin's q, Corporate Branding coefficients for technology innovation, design innovation, and their interaction were almost always significantly different from Mixed Branding and House of Brands coefficients, which were not significantly different from each other
Figure 2 The traditional scope of product branding offers great harmony in what industrial and interaction design can deliver in terms of visual brand articulation
While the Agile Manifesto states that individuals and interactions are more important for agile product development than tools and processes, research on how these interactions unfold is still in its infancy
This experience includes processes, touch points, user interfaces, and multiple interactions within an omni-channel approach...Source: Spillar, Frank (2022), Service design: How to design integrated service experiences, Interaction Design Foundation, UK
Team managers can help improve overall team performance when team members are subject to peer pressure through two key interventions: target optimization & frequent interaction. A focus on optimizing targets and outcomes is beneficial when peer pressure is high and has a potentially detrimental effect when peer pressure is low. Frequent interaction and guidance on behalf of the manager also demonstrates an overall positive effect, but the effect is strongest when peer pressure is low
Usability evaluates efficiency, task quality, utility, and vague user satisfaction and focuses on a specific user-service interaction. However, service experiences entail much more than usability alone and include all the interaction’s cognitive, emotional, social, and physical elements
opportunism), the interactive mechanisms promoting a more intensive interaction between partners mitigates task difficulty and facilitates complex technology activities
While there are several interpretations of DT, a rigorous analysis of its microfoundations (individuals, processes and interactions, and structure) might better guide its adoption and diffusion because these allow understanding how DT as a dynamic capability for innovation works within an organization