Marketing with Meaning PDMA Minnesota | March 22, 2023 Description The best marketing strategy and tactics won’t help unless you anchor them on one thing: Meaning. Learn how to identify that meaning for your business, activate it, and use it to transform your product management and marketing initiatives. Purpose-driven marketing connects and converts like nothing else
Marketing Math 101: The Top Five Marketing Metrics to Track PDMA Minnesota | July 20, 2022 Description What were your marketing results in the first six months of the year? Did you abandon your original 2022 plan? Get your marketing house in order and finish the year strong! Marketing has changed drastically over the last decade
The Relationship Between Marketing and Product PDMA Carolinas | September 27, 2022 The relationship between marketing and product should be symbiotic
PDMA Body of Knowledge: Chapter 5 Insights: VOC Research Should Guide Segmentation Read time: 2 minutes The kHUB Curator Team members have each been assigned a BoK section to own
[Read more] JPIM Research Forum September 18, 2020 Open Innovation During & After the Pandemic Henry Chesbrough In this address, Professor Chesbrough will discuss the role that open innovation can play in adapting to the pandemic, and in recovering from it
Chapter 5 Insights – Market Research in Product Innovation Without proper market research, companies are treating new product development like a casino
How to Buy Market Research: Becoming a Smarter Client Gerry Katz, Applied Marketing Science, Inc...In this highly informative and entertaining on-demand webcast, long-time market researcher Katz turns the tables!
Market Research in Product Innovation Market Research includes all activities that increase knowledge about customers and markets to increase the likelihood of product success
See matching posts in thread - Product Leadership Pain Points - Researc...
The Missing Link in Innovative Research Anna Pettersson and August Vlak Originally published: 2012 (PDMA Visions Magazine • Issue 1, 2012 • Vol 36 • No 1) Read time: 15 minutes When the pipeline of technological breakthroughs has stalled, especially in industries like pharmaceuticals, midlevel managers may hold the key to research and development (R&D) productivity