He currently leads Product Management and UX at Kendra Scott which is a jewelry business operating in retail, ecommerce and wholesale channels based in Austin, TX
05-16-2024 | 17:30 - 18:30 CT
Moreover, we argue that this relationship is further strengthened by integrating information and data across sales and service channels (i.e., channel integration)
Learning Objectives Learn about the Digital Transformation Journey of a large, multi-brand, omni-channel retailer Get a glimpse into the tools, methodology, culture and approach that continuous innovation and continuous improvement at Caleres See some tactical examples of how these are applied to optimize our platform product Customer Journey Agenda 5:30 - 6:00: Networking 6:00 - 6:10: Introductions 6:10 - 6:50: Presentation 6:50 - 7:00: Q&A 7:00 - Adjourn About the Speakers Pete Steege Claire has been some form of designer and experience leader for 17 years, starting out in consumer products for brands like Samsung and Procter & Gamble, then making the leap to digital in the healthcare, B2B and ecommerce industries
Pat has a keen understanding of channel, customer, and consumer requirements as the backdrop for identifying new product opportunities and category development
Learning Objectives Identify the five most crucial marketing metrics you should track for the rest of the year Understand how to calculate these five customer-driven marketing metrics Gain understanding of a customer-driven budget that your CFO will love Receive an Excel scorecard template to monitor your marketing metrics Event Timeline 5:30 - 6:00: Networking 6:00 - 6:10: Introductions 6:10 - 6:50: Presentation 6:50 - 7:00: Q&A 7:00: Adjourn About the Speaker Jessica Kelly, Founder and CEO, HPZ Marketing Jessica Kelley, a seasoned leader, has more than 20 years of marketing and finance experience in both B2B and B2C channels. She has extensive experience in healthcare, consumer, commercial, and software industries, ranging in size from a $200 billion corporation to a $3 million startup firm
Considering the amount of new information to manage from multiple languages, channels and formats, digital methods stand as the right approach to gain on efficiency and speed particularly if you are short on resources
Take, for example, how cable or satellite TV services deal with this problem. Which channels are included in the basic service and which do they charge extra for?
Goldense, Bradford L., "Back To A Better Future: Product Definition," Machine Design, June 2016, Volume 88, Number 6, Page 72, ISSN 0024-9114.
For establishing direction, LEGO implemented several consumer (user) and customer (retailer) input channels. Product teams were organized to align with customer communities that had grown spontaneously but without structure
Goldense, Bradford L., "The 6 Types of Manufacturing Processes: The Impact of AM," Machine Design, September 2018, Volume 90, Number 9, Page 112, ISSN 0024-9114.