And in the realm of New Product Development, Robert Cooper and Scott Edgett are giants of our field
Endnotes 1 COOPER, R.G. and EDGETT, S.J. New Problems, New Solutions: Making Portfolio Management More Effective (Reference Paper #9). 2 COOPER, R.G., EDGETT, S.J. and KLEINSCHMIDT, E.J. (2001) Portfolio Management for New Prod-ucts: Second Edition, Perseus Publishing
Copper, R. G., S. J. Edgett and E. J. Kleinschmidt. 1999
In another study of more than 160 companies, published in Visions in March 2008, renowned New Produce Development (NPD) experts Bob Cooper and Scott Edgett examined managerial evaluations of 18 different sources of insight and discovery— both their frequency of use and their ultimate effectiveness