Envisioning Innovation Opportunities Through Science Fiction Thomas Michaud and Francesco Paolo Appio kHUB post date: October 25, 2022 Originally published: January 12, 2022 (PDMA JPIM • Vol 39, Issue 2 • March 2022) Read time: 30 minutes Access the Full Article The inherent uncertainty of the innovation process, along with the fast-changing world of technology, presents significant difficulties to modern companies. As a result, product managers and engineers are under growing pressure to come up with better, more effective, more inventive solutions faster. Science fiction is one of the various approaches available, although it is yet relatively unexplored. Despite the fact that science fiction has demonstrated its promise in a variety of areas, it is sometimes seen as little more than an escapism. In this Catalyst, we show how to use science fiction into the innovation process to help product managers and engineers envision new opportunities. We provide a preliminary explanation of how science fiction may be implemented by showcasing evidence from inventors and pioneering companies and demonstrating examples of utopian technology transformed into reality
Virtual reality (VR) and augmented reality (AR) may sound like possibilities only in science fiction. Modern technology has advanced to the point where VR and AR technology are available to the average consumer.
Another well‐cited example is the successful “Family Follows Fiction” product range from Italian household goods manufacturer Alessi, where ordinary kitchenwares were materialized as playful, toy‐like products, using plastic materials, translucent surfaces, and bright colors (Dalpiaz, Rindova, and Ravasi, 2016 ; Dell'Era and Verganti, 2007 ; Verganti, 2008 )
Similarly, since the invention of the modern printing press by Gutenberg back in the 15th century, paper-based books have been our pathway to new insights, distant cultures and exciting fiction from all around the globe
So many of the applications of IoT are science fiction come to life. But what about the rest of us—those who are responsible for actually designing these products and making them a reality?
In the early stages of the process, these numbers are pure fiction, little more than a guess
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[Read more] JPIM Article | January 12, 2022 Envisioning Innovation Opportunities Through Science Fiction Thomas Michaud and Francesco Paolo Appio The inherent uncertainty of the innovation process, along with the fast-changing world of technology, presents significant difficulties to modern companies