Design Thinking PDMA St. Louis | October 11, 2023 Description Come explore the world of Design thinking – a workshop that helps product teams create feasible and user-focused solutions to complex problems in design. The workshop will help participants understand the nuances of product design to create better products faster, reduce costs, and increase profits. Learning Objectives Improving the problem-solving skills of individuals Help participants empathize with end users/customers quickly Create a sense of community in the design team Give the individuals a competitive edge by producing innovative and industry-leading ideas
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Design = Emotion + Function Jeevak Badve Originally presented: April 18, 2019 Watch time: 34 minutes Access the Webcast We understand that machines are simple, it’s us “humans” that are complex
Chapter 4 Insights # 5– Product Design & Development Tools “I try not to think out of the box anymore, but on its edge, its corner, its flap, and under its bar code
PDMA Body of Knowledge: Product Design & Development Tools Insights #1 Read time: 10 minutes The kHUB Curator Team members have each been assigned a BoK section to own
Building design as a dynamic capability: A model for design integration Julie Sahakian, Sihem BenMahmoud Jouini kHUB post date: January 2, 2024 Originally published: June 6, 2024 (PDMA JPIM • Vol 40, Issue 5 • September 2023) Read time: 65 minutes Access the Full Article A growing number of firms have integrated design in order to foster innovation and growth. Recent literature acknowledges design as a capability leading to differentiation and competitive advantage. However, how such a capability is built within companies with no past experience in design has not been fully addressed
What about Design Newness? Investigating the Relevance of a Neglected Dimension of Product Innovativeness Katrin Talke, Sören Salomo, Jaap E...In spite of this, design newness is never discussed among the dimensions of product innovativeness
Product Design & Development Tools Product design is a strategic capability that allows firms to create, develop, and maintain competitive offering to customers and markets
Microfoundations of Dynamic Design Capabilities: An Empirical Analysis of “Excellent” Italian Design Firms Cabirio Cautela, Michele Simoni, and Peter Moran kHUB post date: December 8, 2022 Originally published: July 28, 2021 (PDMA JPIM • Vol 39, Issue 1 • January 2022) Read time: 45 minutes Access the Full Article This article investigates how managers of firms awarded for their design excellence build organizational-level design-related dynamic capabilities by selecting designers with specific individual capabilities and managing how and the extent to which users of the firms’ products are actively involved in design activities. The following two types of dynamic capabilities were studied: user-centered design (UCD) and meaning innovation (MI)