I got to see the response to Christensen’s theory play out firsthand while working in the plant-based meat space (if you aren’t familiar with what plant-based meat is, think Burger King’s Impossible Whopper or KFC’s recently announced Beyond Chicken)
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Developing Innovations Based on Analogies: Experience from Design and Engineering Consultants Katharina Kalogerakis, Christian Lüthje and Cornelius Herstatt kHUB post date: October 7, 2020 Originally published: March 22, 2010 (PDMA JPIM • Vol 27, Issue 3 • May 2010) Read time: 1 hour Access the Full Article This study explores how specialized design and engineering companies offering services to clients in diverse industries use inventive analogies in the product design process
Use Needs-Based Segmentation for Innovation Scott Burleson kHUB post date: January 12, 2021 Read time: 12 minutes Market segmentation is the process of dividing a market into smaller bits
Augmenting human innovation teams with artificial intelligence: Exploring transformer-based language models Sebastian G
Customer heterogeneity and innovation-based competitive strategy: A review, synthesis, and research agenda Amali Wijekoon, Sandeep Salunke, Gerard A. Athaide kHUB post date: September 24, 2021 Originally published: May 4, 2021 (PDMA JPIM • Vol 38, Issue 3 • May 2021) Read time: 1 minute abstract, 25 minutes full JPIM article Access Full Article Managing customer heterogeneity (CH), that is, differences among customers (e.g., consumers, business firms) is an important, yet challenging consideration for firms seeking innovation-based competitive advantage. To facilitate better understanding of the opportunities and challenges that CH presents, we conducted a systematic review of the literature linking CH with innovation-based competitive advantage
Capturing product/service improvement ideas from social media based on lead user theory Chang Yin, Cuiqing Jiang, Hemant K
A tale of two distractions: How institutional forces influence R&D-based problemistic search in transition economies Renfei Gao, Jane Wenzhen Lu, Helen Wei Hu, Geoffrey Martin kHUB post date: December 21, 2023 Originally published: January 14, 2023 (PDMA JPIM • Vol. 40, Issue 5 • September 2023) Read time: 50 minutes Access the Full Article The behavioral theory of the firm (BTOF) suggests that firms are motivated to increase R&D search in response to profitability shortfalls—that is, R&D-based problemistic search
Adopting an inductive, case‐based approach, the authors draw on examples of social innovations in sub‐Saharan Africa. Based on the authors' research and extant literature, this article builds a typology that captures different modes of reproduction
Description Discuss techniques for leading your company through the change from marketing and sales teams driving your product roadmap to one that’s based upon your customers
05-16-2024 | 17:30 - 18:30 CT
Related Content Developing Innovations Based on Analogies: Experience from Design and Engineering Consultants THE DESIGN SPACE: SCAMPER IDEATION IN PRODUCT DESIGN IDEATION TECHNIQUES: CONCEPTUALIZING NEW PRODUCTS AND SERVICES The Creative Process: Ideation and Divergence Methods