In response, firms increasingly rely on online ideation platforms for ideation contests to optimize their employees’ creative power. This optimization requires a profound understanding of online ideation contests’ underlying mechanisms, specifically the participants’ innovative behavior that contributes to generating, elaborating, and championing ideas based on each ideator's effort distribution, namely their behavioral patterns
Using this talent has enabled many product managers, brand directors, marketers and planners to design a winning product launch in a hotly contested market. Registrants will be provided a short case to review before the event to prepare for the interactivity and discussion within the presentation
The existing literature presents scattered evidence of various elements of the arrangements adopted by companies to manage their IP (such as a high or low degree of IP control, monetary or non-monetary compensation, non-disclosure agreements, additional agreements, and the waiver option) in different co-creation settings (including crowdsourcing contests, virtual communities, single expert sessions, and lead user workshops)
Product Innovation – The Next Generation Sue Burek, Søren Salomo, Kevin Caves, Bengisu Berispek, and Andrew Varvara Originally presented: December 8, 2022 Watch time: 50 minutes Access the Webcast Join us for an overview of PDMA’s Global Student Innovation Challenge – learn about how...
Further, a comparison of the technical quality and the social impacts of the identified social innovations with social innovations identified through a non‐theory‐guided bottom‐up search process (i.e., an innovation contest) suggests the superiority of this theory‐guided search process
A Study on the Determinants and Consequences of Alternative Intellectual Property Rights Arrangements in Crowdsourcing for Innovation Contests Managing Intellectual Property in Global Outsourcing for Innovation Generation Retracted: The Impact of Aligning Product Development and Technology Licensing: A Contingency Perspective
Companies like InnoCentive, Skild, eYeka and ideaken conduct scores of innovation contests for large Fortune 500 companies in any given year
There are a number of Web sites that feature searchable trade show directories including 10Times.com. Contests The contest can be an effective means of attracting external ideas