Create Brand Stories That Buzz Arjun Sen, ZenMango Originally presented: December 17, 2020 Watch time: 48 minutes Access the Webcast Based on high-impact brand origin & founder stories Arjun has created for brands
I’ve seen how a good story by a product manager results in a happy customer, and no story becomes a feature no one uses
Stories make sense of our world and help to share that understanding with others, and good stories are engaging and immersive. Everyone can relate to stories, and they can bind us to a common experience and goal
The tool is based on a clear understanding of the elements of a story that involves your customer and your product or service. These elements include: The Protagonist (Your customer) Plot lines and twists Setting The conflict Deuteragonist and Tertiary Characters Antagonist Secondary Characters While working through these building blocks to the customer story, participants will build a deeper understanding by asking a series of “because of” questions. In addition, a complete story will be built by exploring three key aspects: Pain points and Potholes Influencers and Inhibitors Exciters and Enablers Whether you are developing a product or service, this tool is designed to allow you to create an experience for your customer that will place your product at the forefront of your market. Learning Objectives Understand how to utilize the Footsteps template to explore the user journey through the elements used to build a story. Have the ability to dig deeper by asking the questions, “because of?” In each aspect of the story, explore further into the customer journey by the aspects of P.I.E
They use their creativity and vision to bring stories to life, whether a new app or a feature film...Filmmakers need to have a clear idea of the story they want to tell and how they want to tell it
We will discuss: The basics of Lean Agile How to release more frequently Requirements gathering as a team sport Delivering a great user experience with “Story Owners” Real-time feedback: How to get it, how to use it Feature switches: A technique for better testing and staged releases You will learn: What is Lean Agile, and how it makes companies more competitive How Lean Agile processes change the product manager’s job How to recruit and manage “story owners” to ensure the delivery of features with high value to customers What did you think of this post?
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Media companies typically have a story, a “narrative,” that they want to tell...They want the guests to make a case that goes along with the story they already want to tell
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