This research shows that the effectiveness of atypical package design depends on product category prestige...When a product category is prestigious, consumers perceive package design as a diagnostic signal
PDMA Body of Knowledge: Market Research in Product Innovation Insights #1 Read time: 7 minutes The kHUB Curator Team members have each been assigned a BoK section to own.
Category Leading TSR through Innovation at Church & Dwight Michael Eknoian, PhD and Bryan A...Given that 50% of their organic growth comes from new products, innovation is clearly a key driver in their on-going business success
Pat Boehnen with Predicta and Ty Hagler with Trig share practical lessons from their track record of repeatedly breaking into new consumer product categories, unseating incumbents
Pat Boehnen with Liberty Hardware and Ty Hagler with Trig share practical lessons from their track record of repeatedly breaking into new consumer product categories, unseating incumbents. We learned that separate innovation teams with appropriate timelines and budgets can accelerate growth, allowing traditional product teams to focus on operations. We will provide relevant examples of categories that have been reinvented, organizational models that work, and how external partnerships can accelerate speed to market
Hedgehog-Innovation-Focus-Nimble-Dangerous.pdf
Pat Boehnen with Predicta and Ty Hagler with Trig share practical lessons from their track record of repeatedly breaking into new consumer product categories, unseating incumbents. Innovation teams can accelerate growth, allowing traditional product teams to focus on operations
Seeking the Ideal Level of Design Newness: Consumer Response to Radical and Incremental Product Design Ruth Mugge and Darren W. Dahl Originally published: September 1, 2013 (PDMA JPIM • Vol 30, Issue 1 • December 2013) Watch time: 45 minutes Access the Full Article To develop successful new products, new product development managers need to have a thorough understanding of the consumer adoption process, specifically in how consumers evaluate new products
The article aims to explain the differences in the innovation process followed between incremental new products and radical new products...Such discontinuous product innovations result in what we call ‘radically new products’
The impactful insights that product managers and marketers are looking for can now be discovered without collecting primary research data...In some cases, useful content exists on product review sites, social media pages, customer forums, or in blog posts
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