Value Creation, Value Added, and Other Clichés Gerry Katz, Applied Marketing Science, Inc. Originally presented: October 30, 2014 Watch time: 1 hour Access the Webcast During this webcast, Gerry Katz will explore new ways to think about “value” that, hopefully, will broaden individuals' approach to finding and creating it. The terms “Value Creation”, “Value Added”, and “Customer Value” have been around for a long time as a general business goal and as a description of why customers choose certain products and services and are often willing to pay a premium for them
We find that effectiveness in business model innovation hinges on the three process phases that unfold in collaboration with the customers: value proposition definition, value provision design, and value‐in‐use delivery. We also find that that success is determined by the alignment of specific value creation and value capture activities in each phase: identifying value creation opportunities—agreeing on value distribution in value proposition definition, designing the value offering—deciding on the profit formula in the value provision design, and finally refining value creation processes—regulating incentive structures in the value‐in‐use delivery
Prioritization - Balancing Value and Effort Greg Coticchia, Sopheon Originally presented: August 29, 2023 Watch time: 49 minutes Access the Webcast Download the Slides What did you think of this post?
The Importance of Value Proposition Gregory Coticchia, Carnegie Mellon University Originally presented: July 26, 2018 Watch time: 56 minutes Access the Webcast It’s not enough to have a good idea
Boosting Organizational Value via Portfolio Management PDMA Minnesota | April 20, 2022 Description Pressure remains on organizational executives and other leaders to deliver greater value and returns to their shareholders and stakeholders. Without a value driven framework, organizations will become lethargic and potentially oblivious to changes in environments that can cause significant disruption to the organizations performance. This presentation introduces a value management framework that is designed to greatly assist in the development of strategic plans and the formation of portfolios for the complete life cycle of both capex and opex investments
Valuing The Customer: Wagile Product Development PDMA Carolinas | June 15, 2021 Access the Recording Do your new products launch with mediocre market reception?
Chapter 5 Insights – Market Research in Product Innovation Great Value Propositions begin with Market Research If you’ve worked in marketing long enough, you’ve probably had the pleasure of creating value propositions backward. What does it mean, to create value propositions backward?
"Product Design Awards Increase Company Value," Machine Design , November 2018, Volume 90, Number 11, Page 112, ISSN 0024-9114
Product Design Awards Increase Company Value [A154].pdf
"Product Design Awards Increase Company Value," Machine Design, November 2018, Volume 90, Number 11, Page 112, ISSN 0024-9114
Confidently Creates Customer Value with Every Product Innovation: Using Jobs-To-Be-Done Tony Ulwick kHUB post date: May 7, 2021 Read time: 7 minutes Product managers are critical to a company’s success. An article published by McKinsey went so far as to call them “mini-CEOs,” as they are responsible for what is arguably the biggest contributor to creating customer value, the company’s success, and growth—its products