Create Brand Stories That Buzz Arjun Sen, ZenMango Originally presented: December 17, 2020 Watch time: 48 minutes Access the Webcast Based on high-impact brand origin & founder stories Arjun has created for brands
See matching posts in thread - When the past makes news: Cultivating media rela...
When the past makes news Cultivating media relations through brand heritage.pdf
Both sales and Tobin's q are examined as dependent performance variables, with sales tapping consumer responses and Tobin's q reflecting investor responses. Moderation by branding strategy (i.e., Corporate Branding versus Mixed Branding versus House of Brands) is analyzed because innovation may impact performance differently depending on branding strategy
The center of the visual brand articulation process is helping organizations articulate their brand and vision...THE New Dimension in Product Branding What we’ve witnessed is a new dimension in product branding
About the Presenter Nadine Williams is the Managing Director, Brand and Innovation Consultant at &Beyond Innovation and Marketing, a consulting firm that helps companies define and develop consumer and brand-focused innovation and brand strategies. As a brand marketer and innovation practitioner for some of the most recognizable CPG brands in the US, including Gorilla Glue, Bicycle Playing Cards, Formica Countertops, and That’s Tasty Fresh Organic Culinary Herbs, Nadine is known for creating scrappy innovation and brand programs that grow businesses through disruptive market strategies
Sir Kensington’s is a brand dedicated to defending the dignity of food by creating delicious condiments crafted with high-quality ingredients
Specifically, Church & Dwight created an unprecedented premium tier in the commodity cat litter market, anchored by their Clump & Seal family of brands. Similarly, they grew their Fabric Care business 2x the industry average leveraging breakthrough odor control technologies. This is a company that makes it a priority to understand the equity of its Brands, and supercharging them for growth regardless of whether they are longstanding company brands or more recent acquisitions
Five Keys to New Product Success: What Big Brands Know Gerry O'Brion Originally presented: September 27, 2012 Watch time: 55 minutes Access the Webcast Grow your business like the big guys, using the same strategies they use. Big brands do a few things well and do them consistently over time. Gerry O'Brion has worked on several billion dollar brands, and has translated that experience into strategies any business can use