PDMA Body of Knowledge: Chapter 5 Insights: The Most Important VOC Skill: Listening Read time: 2 minutes The kHUB Curator Team members have each been assigned a BoK section to own
To know your customer, you must first be able to identify your customer...Most organizations have many customers, and it is impossible to know everyone
If you own a local restaurant, customer service is essential to your success. How you treat your customers is as important as the food you serve them if you want them to come back time and time again
Customers Transform Your Tomorrow Kevin Budelmann, President, Peopledesign Original Presentation Date: November 5, 2019 at the 2019 PDMA Annual Conference It’s not news that we’re moving from an industrial economy to an information economy, but the impact is not well understood
pdma19-budelmann-presentation.pdf
The Craft Era was marked by scarcity, craftspeople, and access. It was a one-to-one relationship between the customer and the maker
Originally presented: April 11, 2017 Watch time: 55 minutes Access the Webcast During this webcast, Gerry Katz will explore the complexity of managing the needs of many relevant 'customers' in business-to-business (B2B) product development. At the beginning of any new product development initiative, one of the most critical questions that needs to be answered is, “Who’s the customer?”
5 Ways to Build Your Customer into the Front End of Innovation Gerry Katz, Applied Marketing Science, Inc. Originally presented: October 29, 2015 Watch time: 57 minutes Access the Webcast Incorporating customer input into innovation doesn’t have to be painful – in fact, it can be incredibly rewarding
New product development fails due to poor product designs and misunderstanding of the markets...Implementing WAGILE leads to increased collaboration between the project team and potential customers as well as reducing time-to-market