Lessons from Behavioral Science: A Great Product Isn't Enough Stephen Wendel, Morningstar Inc
How to use behavioral economics to design products that change behavior (for good) PDMA St.Louis | March 9, 2021 Today’s product leaders often rely on the word of their customers when building their product road maps; whether it’s a customer survey or a phone interview, loads of qualitative data through these methods is being collected and used to dictate how to design and develop products
Analyzing ideators’ behavioral patterns on corporate ideation platforms Michael Gamber, Tobias Kruft, Alexander Kock kHUB post date: March 18, 2024 Originally published: August 16 2021 (PDMA JPIM • Vol. 39, Issue 3 • May 2022) Read time: 55 minutes Access the Full Article The challenge of developing high-quality ideas as the basis of new goods and services is an important topic that coincides with companies’ rapid development of these products
The uncertainty-handling function of project leaders' political behavior in breakthrough innovation Manabu Miyao, Gina Colarelli O'Connor, Yoshiko Niwamoto kHUB post date: January 30, 2024 Originally published: January 15, 2024 (PDMA JPIM • Vol. 41, Issue 1 • January 2024) Read time: 55 minutes Access the Full Article Innovation management research demonstrates that political behavior is necessary for project leaders to conduct breakthrough innovation (BI) projects successfully
Behavioral influences on the relationship between firms' aspiration performance gap and innovation input: The moderating role of executives' vocational socialization Chunling Zhu, Yihui Xiao, Ruxi Wang kHUB post date: June 29, 2023 Originally published: March 01, 2023 (PDMA JPIM • Vol 40 • Issue 3 • May 2022) Read time: 45 minutes Access the Full Article While extant research shows a curvilinear relationship between aspiration performance gaps and innovation input, we know far less about how vocational experiences of key firm decisions makers may shift this relationship. We propose the concept of executives' vocational socialization and explore how it influences the relationship between firms' aspiration performance gaps and innovation input from the perspectives of the behavioral theory of the firm and upper echelons theory
The Innovative Work Behavior of External Technology Experts in Collaborative R&D Projects: Uncovering the Role of Multiple Identifications and Extent of Involvement Jeroen Schepers, Jelle de Vries, Néomie Raassens, and Fred Langerak kHUB post date: March 1, 2023 Originally published: June 20, 2022 (PDMA JPIM • Vol 39 • Issue 6 • November 2022) Read time: 55 minutes Access the Full Article Manufacturers increasingly involve external technology experts (ETEs) from suppliers in collaborative R&D projects. Through their innovative work behavior (IWB), these temporary employees help to creatively solve manufacturers' engineering problems
The human side of innovation management: Bridging the divide between the fields of innovation management and organizational behavior Matthias Weiss, Markus Baer, Martin Hoegl kHUB post date: March 18, 2024 Originally published: April 28, 2022 (PDMA JPIM • Vol. 39, Issue 3 • May 2022) Read time: 20 minutes Access the Full Article The human side of innovation management focuses on the people that are carrying out innovative endeavors in organizations. It marks the intersection between research on innovation management and organizational behavior. However, these two research areas are not well integrated in the current literature, despite the many promises such an integration holds to address the challenges innovative organizations, as well as their employees, are facing in general and in times of uncertainty and transformation in particular. This editorial provides an overview of the special issue and illustrates the divide between research on innovation management and organizational behavior. Applying bibliometric analysis, we point to the need to bridge research in these two areas
We’ve witnessed so far two phases to COVID-19 induced behavior disruption: PHASE 1 – SURVIVAL INSTINCTS The key behavioral changes marking this phase of the pandemic were panic buying and retail multi-sourcing to stock up on staples. To avoid the previous behavior of making multiple fill-in trips, consumers began taking fewer trips to fewer stores overall, but were spending more per trip
Based on mimetic isomorphism theory, we find that innovative local neighbors can serve as a social reference group for corporations to build legitimacy and guide corporations' mimetic innovation behavior. Our results remain robust after controlling for endogeneity by employing various methods. More importantly, our mechanism analysis indicates that local government activism is crucial to promote mimetic innovation behavior in a region. Our study provides a valid mechanism to explain the emergence of highly innovative cities that agglomerate across industry boundaries
Past research frequently discussed monetary sales incentives as an effective tool to reinforce desired employee behaviors, but, to date, the discussion has failed to produce conclusive guidance for practitioners as to whether monetary sales incentives in fact can facilitate selling of complex service innovations