More Than Just Heat Maps: Using Eye Tracking for Product Development Kirk Hendrickson Originally published: 2016 (PDMA Visions Magazine, Issue 3, 2016 • Vol 40 • No 3) Read time: 7 minutes When developing a new product, one of the biggest challenges is predicting how the product will compete once it arrives in the store
It all starts with the job map... A job map is a visual depiction of the job, deconstructed into its steps, which explains, step-by-step, exactly what the customer is trying to get done along the way, and the key to creating customer value. Analysis of hundreds of jobs has revealed that all jobs consist of some or all of the eight fundamental process steps: Define Locate Prepare Confirm Execute Monitor Modify Conclude Figure 1: The Universal Job Map Consider the job map for our example of the job “listening to music.”
A Mind Map is a visual and graphic holistic thinking tool that can be applied to all cognitive functions, especially learning, creativity and analysis
Disruptive digital technologies have enabled all such possibilities. Map Value Stream: This is a foundational exercise for establishing a Lean Enterprise
Without a purpose there is no story We apply techniques like user stories, scenario narrations, storyboards, and journey maps. We paint a good picture of what happens as the user interacts with a particular product functionality
Using Show My Map’s map creator allows you to create an interactive map you can embed on your website
Mark McNally will talk about some real-world customers and how the approach maps to their experience
His invention of a simple map with blank spaces invited an age of exploration that changed the world
Finally, we identify six pathways to geographic collaboration that map to innovation outcomes
Family firm owners and managers can use the framework to “map” their own firm's situation and understand their strengths and weaknesses with regard to absorptive capacity, and identify corrective actions to address motivation and implementation gaps identified through the model