Practical Jobs-to-be-Done PDMA Minnesota | March 16, 2022 Description Jobs-to-be-Done philosophy holds the key to a question that all innovators ask, “What do my customers want?”
A "Jobs To Be Done" Case Study Steve Hansen, Phase 5 kHUB post date: October 31, 2023 Originally presented: October 26, 2023 Watch time: 60 minutes Access the Webcast In this webcast Steve Hansen, partner at Phase 5, will walk through how and why to bring the voice of end users into your product roadmap via a case study from research recently completed for a B2B software services company. The approach generated clear areas for product development to address customers' unmet needs along with granular information on which customer segments would be interested in specific features. This presentation will discuss: Why Jobs To Be Done can be an ideal framework When end-users' (as opposed to decision-makers') jobs should be tackled How a well-structured initial working session can reduce cost and get critical buy-in 3 tips for better structure and analysis of end-user Jobs To Be Done interviews 4 tips for quantifying job priority 5 tips for getting stakeholders to ideate on JTBDs - rather than their own pet projects Learning Objectives When and how to use Jobs To Be Done most effectively Pros and cons of focusing on decision makers vs. end-users How to create buy-in from the beginning How to best structure end-user JTBD interviews How to prioritize results How to focus stakeholders on the results About the Presenter Steve Hansen is a partner at Phase 5, the chair of the firm’s Data Analytics practice, and President of Phase 5 US. Steve enjoys taking a “Zen mind, beginner’s mind” approach to innovation, especially when it has the potential to disrupt a market ecosystem
Frequently Encountered Quandaries (FEQs) in “Jobs to be Done” Innovation Research Steve Hansen, Phase 5 Originally presented: February 18, 2021 Watch time: 54 minutes Access the Webcast This webcast will provide Innovation and Product Development and Management professionals with practical knowledge and know how on how to apply and leverage the JTBD framework to succeed in a customer centric way
The Jobs-to-Be-Done (JTBD) framework has gained significant attention in recent years as a powerful philosophy for customer-centric innovation
"Sensors Are Essential To Be IIoT- and IoT-Competitive," Machine Design , November 2016, Volume 88, Number 11, Page 96, ISSN 0024-9114
Sensors Are Essential To Be IIoT- and IoT-Competitive [A127].pdf
"Sensors Are Essential To Be IIoT- and IoT-Competitive," Machine Design, November 2016, Volume 88, Number 11, Page 96, ISSN 0024-9114
Read time: 2 minutes Innovation is becoming mainstream, and few would doubt the benefits it can bring to a business (growing revenues, improving efficiencies, & increasing employee engagement, to name a few)
6 Comments - Hi Leah, I'm not sure if it will help in your scenario, but ISO are working with UNIDO to develop an ISO56002 handbook aimed at supporting SMEs (primarily in Africa) to become more innovative using an approach based around the principles outlined in the standard. it's due to be released before the end of 2020, but I'm not sure how it will be licensed, or if it will be free to certain areas. ISO56002 is the key document in the series, and if I was to buy one, that would be the one I would choose
"Vantage Point: Can Innovation Be Taught?," Machine Design , November 22, 2006, Volume 78, Number 22, Page 54, ISSN 0024-9114
Can Innovation Be Taught? [A67].pdf
"Vantage Point: Can Innovation Be Taught?," Machine Design, November 22, 2006, Volume 78, Number 22, Page 54, ISSN 0024-9114
Maybe We Should Be Problem Managers or, What isn’t product management?
Maybe-We-Should-Be-Problem-Managers-Steve-Johnson.pdf