Customer heterogeneity and innovation-based competitive strategy: A review, synthesis, and research agenda Amali Wijekoon, Sandeep Salunke, Gerard A. Athaide kHUB post date: September 24, 2021 Originally published: May 4, 2021 (PDMA JPIM • Vol 38, Issue 3 • May 2021) Read time: 1 minute abstract, 25 minutes full JPIM article Access Full Article Managing customer heterogeneity (CH), that is, differences among customers (e.g., consumers, business firms) is an important, yet challenging consideration for firms seeking innovation-based competitive advantage. To facilitate better understanding of the opportunities and challenges that CH presents, we conducted a systematic review of the literature linking CH with innovation-based competitive advantage
Monitoring Competitive Threats: A Holistic Approach Susan Penta, MIDIOR Consulting kHUB post date: January 18, 2024 Originally presented: January 11, 2024 Watch time: 60 minutes Access the Webcast Session Description: This session is designed for product managers, researchers, and business professionals who need to have their fingers on the pulse of their market landscapes and competition, beyond simply monitoring the feature lists of competitors’ products. This workshop uses MIDIOR’s Competition Cube as a practical approach and framework for identifying and tracking competitive threats. In today's competitive business environment, it's more important than ever to stay ahead of the curve
Developing Innovations Based on Analogies: Experience from Design and Engineering Consultants Katharina Kalogerakis, Christian Lüthje and Cornelius Herstatt kHUB post date: October 7, 2020 Originally published: March 22, 2010 (PDMA JPIM • Vol 27, Issue 3 • May 2010) Read time: 1 hour Access the Full Article This study explores how specialized design and engineering companies offering services to clients in diverse industries use inventive analogies in the product design process
Use Needs-Based Segmentation for Innovation Scott Burleson kHUB post date: January 12, 2021 Read time: 12 minutes Market segmentation is the process of dividing a market into smaller bits
Recent literature acknowledges design as a capability leading to differentiation and competitive advantage. However, how such a capability is built within companies with no past experience in design has not been fully addressed
New product development is the primary driver of sustained competitive advantage, leading to a company's growth and profitability
By identifying these jobs and the associated pain points, companies can align their offerings to better meet customer needs and gain a competitive edge
Ngai kHUB post date: October 5, 2022 Originally published: January 12, 2022 (PDMA JPIM • Vol 39 • Issue 2 • March 2022) Read time: 60 minutes Access the Full Article A supply chain (SC) is seen as a source of competitive advantage, and SC innovation has become a critical research topic in business-to-business marketing and production
"Sensors Are Essential To Be IIoT- and IoT-Competitive," Machine Design , November 2016, Volume 88, Number 11, Page 96, ISSN 0024-9114
Sensors Are Essential To Be IIoT- and IoT-Competitive [A127].pdf
"Sensors Are Essential To Be IIoT- and IoT-Competitive," Machine Design, November 2016, Volume 88, Number 11, Page 96, ISSN 0024-9114