Because of today’s travel restrictions, AIM has taken virtual VOC (VVOC) methods to the next level… so you can too! You’ll learn the 10 advantages of Virtual VOC… and 8 tips for becoming a VVOC pro
Reinventing VOC for B2B: 12 New Rules from New Product Blueprinting Dan Adams and Dave Loomis, Advanced Industrial Marketing (AIM) Institute Originally presented: December 12, 2013 Watch time: 55 minutes Access the Webcast This webcast covers four awkward realities and 12 new rules that offer a great summary of topical points for Product Developers involved in Business-to-Business (B2B) organizations. With the Webcast you'll receive a free interactive e-book “Reinventing VOC for B2B” to get a preview of the content. This webcast is appropriate for all titles and levels interested in Voice-of-the-Customer (VOC) and product innovation, from operations to the C-suite
PDMA Body of Knowledge: Chapter 5 Insights: VOC Research Should Guide Segmentation Read time: 2 minutes The kHUB Curator Team members have each been assigned a BoK section to own
PDMA Body of Knowledge: Chapter 5 Insights: The Most Important VOC Skill: Listening Read time: 2 minutes The kHUB Curator Team members have each been assigned a BoK section to own
10 Ways to Screw Up Your VOC Gerry Katz, Applied Marketing Science, Inc
Surprising New Research on B2B-Optimized VOC: Evidence for What Really Works Dan Adams, Advanced Innovation & Marketing (AIM) Institute Originally presented: October 27, 2016 Watch time: 55 minutes Access the Webcast Surprising New Research on B2B-Optimized Voice of the Consumer: Evidence for What Really Works is led by Dan Adams, founder of The Advanced Innovation & Marketing (AIM) Institute
The Key to Successful VOC in Agile Teams PDMA Minnesota | May 17, 2023 Description This session covers the pillars of conducting effective VOC within agile teams: planning, interview questions and backlog prioritization
Chapter 5 Insights – Market Research in Product Innovation VOC Research Should Be Continuous (Not a Project) Typically, we tend to think of new product development (NPD), as a project...Even within the project-paradigm, VOC work should continue
All of these comments reflect a fundamental misinterpretation of the definition of VoC and, more importantly, a naïveté about how VoC should be conducted
How Product Managers Can Go Beyond the Obvious in VOC – With Chad McAllister and Kristyn Corrigan kHUB post date: March 7, 2023 Listen time: 32 minutes Access the Podcast This episode is sponsored by PDMA, the Product Development and Management Association