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In spite of this, design newness is never discussed among the dimensions of product innovativeness
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The article aims to explain the differences in the innovation process followed between incremental new products and radical new products
Continuity, Change, and New Product Performance: The Role of Stream Concentration Enrico Forti, Maurizio Sobrero and Andrea Vezzulli Originally published: March 17, 2020 (PDMA JPIM • Vol 37 • Issue 3 • May 2020) Read time: 1 hour Access the Full Article Product development teams often face the challenge of designing radically new products that cater at the same time to the revealed tastes and expectations of existing customers. In new product development projects, this tension guides critical choices about continuity or change concerning product attributes and team composition
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What's New in Brainstorming and Ideation Gerry Katz, Applied Marketing Sciences, Inc
Five Keys to New Product Success: What Big Brands Know Gerry O'Brion Originally presented: September 27, 2012 Watch time: 55 minutes Access the Webcast Grow your business like the big guys, using the same strategies they use