A Framework for Understanding Emerging Consumer Needs Andy Hines Originally published: 2013 (PDMA Visions Magazine • Issue 1, 2013 • Vol 37 • No 1) Read time: 11 minutes New product developers are constantly searching for emerging or latent needs
A Novel Approach for Predicting and Understanding Consumers' Sense of Design Similarity Thomas F. Schreiner, Thomas Fandrich, Mark Heitmann and Katrin Talke Originally published: February 17, 2017 (PDMA JPIM • Vol 34, Issue 6 • November 2017) Read time: 1 hour, 2 minutes Access Full Article Product designers continuously emphasize how important yet difficult it is to create new products with designs similar enough for brand recognition, yet dissimilar enough for a unique positioning. Advancing the understanding of perceived design similarity would greatly help to systematically manage this balance
Dedicated to nurturing and mentoring the next wave of product leaders, Tracy fosters a culture of innovation grounded in understanding and inclusivity
We conclude that a more holistic understanding of innovation and its many possible consequences needs to be developed
Learning Objectives Understanding Product Led Change Challenges and Opportunities Role of Product Managers Building a culture of Innovation Measuring Success About the Speaker Brad Power Brad Power has been in Retail and eCommerce for 20+ years
05-16-2024 | 17:30 - 18:30 CT
Learning Objectives Understanding the importance of estimating & forecasting as a critical stakeholder management tool. 3 Approaches for Estimating & Forecasting WAG/SWAG Complexity Scoring Historical Extrapolation Approach Pros & Cons About the Speaker Kristina Glynn Kristina is a Product Management leader with 15+ years of experience leading agile product teams to design and build products and services in a variety of industries
07-18-2024 | 18:30 - 19:30 CT
In this engaging session you will learn about four levels of understanding that are defined in Plato’s “Allegory of the Cave.” These levels of understanding can be classified as the Imagine, Believe, Know and Reason lenses
Learn how to write a working backwards document to build rigor in customer obsession, critical product thinking, risk understanding and cross functional management. Learning Objectives: General understanding of the Working Backwards philosophy and why it works High Level Do’s and Don’ts in developing your document How to gain company buy in for your vision About the Speakers Jenn Bordner Jenn Bordner has been practicing Product Management for over 10 years in San Francisco
Louis | April 11, 2023 Have you ever had difficulty understanding your user and the key drivers that influence them?
It all starts with the right insight and right understanding to driver the experience to deliver the product to deliver the financial outcome