Marketing with Meaning PDMA Minnesota | March 22, 2023 Description The best marketing strategy and tactics won’t help unless you anchor them on one thing: Meaning. Learn how to identify that meaning for your business, activate it, and use it to transform your product management and marketing initiatives. Purpose-driven marketing connects and converts like nothing else
Marketing Math 101: The Top Five Marketing Metrics to Track PDMA Minnesota | July 20, 2022 Description What were your marketing results in the first six months of the year? Did you abandon your original 2022 plan? Get your marketing house in order and finish the year strong! Marketing has changed drastically over the last decade
The Relationship Between Marketing and Product PDMA Carolinas | September 27, 2022 The relationship between marketing and product should be symbiotic
Description Discuss techniques for leading your company through the change from marketing and sales teams driving your product roadmap to one that’s based upon your customers
05-16-2024 | 17:30 - 18:30 CT
creating new products, services, marketing methods, etc. His essay stimulated us to reflect on how the study and practice of innovation management have evolved and developed, especially in the marketing discipline
Her product leadership has established a track record of successful product launches including SaaS Applications, Professional Services, Marketing Websites, and more
07-18-2024 | 18:30 - 19:30 CT
Mastering the Art of Pricing Research: Strategies for Effective Pricing Meaghan Foley, Applied Marketing Science Originally presented: October 12, 2023 Watch time: 60 minutes Access the Webcast Everyone has their price, and even the best innovations are useless if no one will buy them
Moreover, because different subtypes of financial or marketing alliances may operate with distinct governance structures and offer heterogeneous or incoherent resources for exchange, similarity in financial or marketing alliance subtypes, defined as the degree of overlap in financial or marketing alliance subtypes between direct and indirect ties, may significantly influence the extent to which corporate innovation can benefit from these ties. This study aims to examine the combined impact of direct and indirect ties on a focal firm's innovation by considering the moderating role of similarity in financial or marketing alliance subtypes
Watch Time: 18 minutes About the Author Carlos M Rodriguez Carlos M Rodriguez is an Associate Professor of Marketing and Quantitative Methods and Director of the Center for the Study of Innovation Management, CSIM, in the College of Business, Delaware State University, USA
A Practical Approach to Products: How to Build and Market Products that Sell Pragmatic Marketing Originally published: 2013 Read time: 8 minutes What if you had a proven method for building and marketing products that resonate with your customers?