One definition of the “back end of innovation” defined it as everything that occurs after ideation...Who should we put on our end of the line, and how should we train and support them?
Rapid Validity Testing at the Front End of Innovation Birgit Peña Häufler, Dietfried Globocnik, Paola Landaeta Saldías, and Søren Salomo kHUB post date: June 10, 2022 Originally published: May 29, 2021 (PDMA JPIM • Vol 38, Issue 4 • July 2021) Read time: 50 minutes Access the Full Article To efficiently and effectively reduce the uncertainty inherent in the front-end of innovation processes, recent literature emphasizes new approaches that facilitate rapid knowledge generation and learning such as design thinking, lean innovation, and pretotyping
5 Ways to Build Your Customer into the Front End of Innovation Gerry Katz, Applied Marketing Science, Inc
Front End Transfers of Digital Innovations in a Hybrid Agile‐Stage‐Gate Setting Kati Brock, Elke Den Ouden, Fred Langerak and Ksenia Podoynitsyna Originally published: October 16, 2020 (PDMA JPIM • Vol 37, Issue 6 • November 2020) Read time: 45 minutes Access the Full Article Digital innovations often follow a more fluid innovation process and, therefore, require different ways of managing the front end of innovation
It further investigates creative service offerings (meaningfulness and novelty) as the mediator between BPDA—new service performance (economic outcome from the firm's end) as well as BPDA—quality of life (social outcome from consumer's end)
She approaches product with a healthy disregard for the impossible, pairing deep analytical skills with end-user empathy. Her strategic thinking shines in her ability to navigate challenges, making informed decisions that steer projects towards success
A "Jobs To Be Done" Case Study Steve Hansen, Phase 5 kHUB post date: October 31, 2023 Originally presented: October 26, 2023 Watch time: 60 minutes Access the Webcast In this webcast Steve Hansen, partner at Phase 5, will walk through how and why to bring the voice of end users into your product roadmap via a case study from research recently completed for a B2B software services company
The process will also help you identify the allies you need to deliver a thoughtful, end-to-end customer experience
Ranch Originally presented: September 12, 2013 Watch time: 21 minutes Access the Webcast This webcast is an introduction to the research and principles that led to the development of a proven and reliable system for the “front end” of innovation, known as Innovation Engineering
If you start somewhere in the left figure and move (‘pivot’) to a better solution, you automatically end up in the middle, in the optimal solution