Learn Social Networking from IBM: How to Get the Biggest Payback Ed Brill, IBM Originally presented: June 20, 2013 Watch time: 55 minutes Access the Webcast Can social networking help you build better products or be a better product manager?
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Configurations of Social Media-Enabled Strategies for Open Innovation, Firm Performance, and Their Barriers to Adoption Pierre-Jean Barlatier, Emmanuel Josserand, Jan Hohberger, and Anne-Laure Mention kHUB post date: March 17, 2023 Originally published: September 23, 2022 (PDMA JPIM • Vol. 40, Issue 1 • January 2023) Read time: 60 minutes Access the Full Article The use of social media offers tremendous innovation potential
Capturing product/service improvement ideas from social media based on lead user theory Chang Yin, Cuiqing Jiang, Hemant K. Jain, Yao Liu, Bo Chen kHUB post date: December 20, 2023 Originally published: May 19, 2023 (PDMA JPIM • Vol 40, Issue 5 • September 2023) Read time: 45 minutes Access the Full Article Capturing valuable product/service improvement ideas is helpful for the development of new features. However, the existing methods for capturing such improvement ideas have the disadvantages of high cost, long time lag, information overload, and difficulty in getting a response. We propose an innovative framework based on lead user theory for capturing product/service improvement ideas from user-generated content on social media (henceforth called “chatter”). To identify the chatter containing improvement ideas, we design a machine-learning-based imbalanced classification model. Additionally, we use text summarization technology to get a rough sense of improvement ideas from the selected chatter
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Implementation of Social Innovations in Subsistence Marketplaces: A Facilitated Institutional Change Process Model Rinivas Venugopal and Madhubalan Viswanathan Originally published: September 4, 2019 (PDMA JPIM • Vol 36, Issue 6 • November 2019) Read time: 51 minutes Access the Full Article Implementation of social innovations in subsistence marketplaces often fails as a result of not bringing about institutional change. In this article, we study the process through which social enterprises facilitate local communities in effecting the process of institutional change as they introduce social innovations. Analyzing rich ethnographic data from 19 social enterprises, we develop the process of “facilitated institutional work” for implementing social innovation. We present a process model for implementing social innovation with four distinct stages involving social enterprises—(1) legitimating themselves within local communities, (2) disrupting aspects of the local institutional environment, (3) helping re‐envision institutional norms or practices, and (4) resourcing the institutional change process
Definitions PESTLE Analysis As per 1.4.2 of the BOK, a PESTLE analysis is a structured tool-based, macro-environmental analysis of Political, Economic, Social, Technological, Legal and Environmental factors
The Dark Side of Business Model Innovation: An Empirical Investigation Into the Evolvement of Customer Resistance and the Effectiveness of Potential Countermeasures Sven Heidenreich, Elena Freisinger, and Christian Landau kHUB post date: March 1, 2023 Originally published: May 4, 2022 (PDMA JPIM • Vol 39, Issue 6 • November 2022) Read time: 25 minutes Access Full Article In the past decade, a core assumption of research on business model innovation (BMI) has been its beneficial character
Do Business Customers Perceive What Salespeople Believe? Perceptions of Salesperson Adoption of Innovations Herbert Endres, Roland Helm, Christian Schmitz, & Christine Hofstetter kHUB post date: June 1, 2023 Originally published: September 13, 2022 (PDMA JPIM • Vol. 40, Issue 1 • January 2023) Read time: 40 minutes Access the Full Article A salesperson's commitment and effort toward an innovation can determine whether the customer agrees to buy it, such that customers' perceptions of such commitment and effort are critical
Embracing Social Media: Another Tool for Product Development Amy Dubin and Ian Rosenberger Originally presented: 2012 Watch time: 54 minutes (part 1), 35 minutes (part 2) Access the Webcast We know the tools we use to communicate with our customers are fundamentally changing