PDMA Body of Knowledge: Chapter 5 Insights: VOC Research Should Guide Segmentation Read time: 2 minutes The kHUB Curator Team members have each been assigned a BoK section to own
[Read more] JPIM Research Forum September 18, 2020 Open Innovation During & After the Pandemic Henry Chesbrough In this address, Professor Chesbrough will discuss the role that open innovation can play in adapting to the pandemic, and in recovering from it
Chapter 5 Insights – Market Research in Product Innovation Without proper market research, companies are treating new product development like a casino
How to Buy Market Research: Becoming a Smarter Client Gerry Katz, Applied Marketing Science, Inc...In this highly informative and entertaining on-demand webcast, long-time market researcher Katz turns the tables!
Market Research in Product Innovation Market Research includes all activities that increase knowledge about customers and markets to increase the likelihood of product success
See matching posts in thread - Product Leadership Pain Points - Researc...
The Missing Link in Innovative Research Anna Pettersson and August Vlak Originally published: 2012 (PDMA Visions Magazine • Issue 1, 2012 • Vol 36 • No 1) Read time: 15 minutes When the pipeline of technological breakthroughs has stalled, especially in industries like pharmaceuticals, midlevel managers may hold the key to research and development (R&D) productivity
Research versus development, external knowledge, and firm innovation Cindy Lopes-Bento, Markus Simeth kHUB post date: March 12, 2024 Originally published: December 29, 2023 (PDMA JPIM • Vol. 41, Issue 1 • January 2024) Read time: 45 minutes Access the Full Article While the positive influence of external knowledge on firm innovation is widely recognized, our understanding of the interplay between the quest for external knowledge and internally conducted research and development (R&D) remains incomplete. Previous research has identified certain conditions that shape the synergy between internal and external knowledge, such as the institutional origin of the external knowledge and the overall scale of the firm's internal R&D activities
PDMA Body of Knowledge: Market Research in Product Innovation Insights #4 Read time: 2 minutes The kHUB Curator Team members have each been assigned a BoK section to own.
Human Resources Research in Technological Innovation Ecosystem Technology Development Foundation of Turkey kHUB post date: January 11, 2021 Originally published: November 2020 Read time: 20 minutes Access the full Report The “Human Resources Research in Technological Innovation Ecosystem (in Turkey)", which was conducted by TTGV of Turkey to understand the thoughts, behaviors and expectations of those who supply and demand highly qualified human resources