But these perceptions also might differ fundamentally from the salesperson's self-perceptions of commitment and effort
Reina kHUB post date: March 18, 2024 Originally published: May 04, 2021 (PDMA JPIM • Vol. 39, Issue 3 • May 2022) Read time: 55 minutes Access the Full Article Creative climate research shows that an employee's perception of their work environment impacts their creative performance
Design literature typically assesses how much a new design deviates from the status quo based on consumers’ holistic similarity perceptions. For management practice, however, tests of numerous design alternatives with consumers throughout the NPD process are time‐consuming, costly, and threaten confidentiality. In addition, simple surveys often do not suffice to understand the role of individual design characteristics in the holistic perception of a product design
In this thought-provoking session, you'll learn why pricing is far more than just choosing a number, and how to: Create a pricing model that drives sustaining competitive advantages Segment your target market for maximum return Optimize your pricing model for market share, revenue, or profit Sharing insights gained through decades of product leadership across a range of industries, Alan Albert of MarketFit will share theory, real-world examples, and practical steps showing how understanding Customer Perception of Value can help you deliver maximum value to your customers — and generate maximum value in return
To respond to these timely issues, this study adopts a behavioral perspective and comparatively explores how four different types of digital machines—characterized by increasing degrees of manufacturing flexibility—affect the perception and use of space and time for routines within the production plant
We discuss on real examples how we can turn customers perception (feeling) into a numerical, objective data that can be injected into the product design and used as a business case for innovation
Specifically, the results show (1) a positive effect of innovativeness degrees of eco‐innovative attributes on consumers' perceptions of product eco‐friendliness and on their adoption intentions as well as a significant moderating role of consumers' need for cognition (Study 1); (2) a positive influence of eco‐friendliness levels of eco‐innovative attributes on consumer adoption intentions in the case of high‐complexity products but not for low‐complexity products, emphasizing the need to adopt different approaches when developing eco‐innovations to ensure favorable consumer reactions (Study 2); and (3) a significant impact of the detachability of eco‐innovative attributes on consumers' perceptions of trade‐offs between environmental benefits and product functionality and on their intentions to adopt eco‐innovations (Study 3)
We see the world according to the instruments, perceptions, and understanding developed and stored in our brains...Imagination is between perceptions and understanding
Once you’re clear about a perception goal, consider what you need to do differently to fulfill on that promise
pdma19-budelmann-presentation.pdf
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