The Relationship Between Marketing and Product PDMA Carolinas | September 27, 2022 The relationship between marketing and product should be symbiotic
Interpersonal relationships and creativity at work: A network building perspective Muammer Ozer, Guangxi Zhang kHUB post date: March 18, 2024 Originally published: May 04, 2021 (PDMA JPIM • Vol. 39, Issue 3 • May 2022) Read time: 55 minutes Access the Full Article The important role of social networks in creativity has long been recognized in the literature
Entrepreneurial Ways of Designing and Designerly Ways of Entrepreneuring: Exploring the Relationship Between Design Thinking and Effectuation Theory Nico Florian Klenner, Gerda Gemser, and Ingo Oswald Karpen kHUB post date: December 8, 2022 Originally published: June 07, 2021 (PDMA JPIM • Vol 39, Issue 1 • January 2022) Read time: 60 minutes Access the Full Article Scholars have suggested that design thinking and effectuation theory may enrich each other
Behavioral influences on the relationship between firms' aspiration performance gap and innovation input: The moderating role of executives' vocational socialization Chunling Zhu, Yihui Xiao, Ruxi Wang kHUB post date: June 29, 2023 Originally published: March 01, 2023 (PDMA JPIM • Vol 40 • Issue 3 • May 2022) Read time: 45 minutes Access the Full Article While extant research shows a curvilinear relationship between aspiration performance gaps and innovation input, we know far less about how vocational experiences of key firm decisions makers may shift this relationship. We propose the concept of executives' vocational socialization and explore how it influences the relationship between firms' aspiration performance gaps and innovation input from the perspectives of the behavioral theory of the firm and upper echelons theory. We theorize that two aspects of executives' vocational socialization, namely, executives' technical career experience and firm tenure, strengthen the inverted U-shaped relationship between the negative aspiration performance gap and innovation input and weaken the U-shaped relationship between the positive aspiration performance gap and innovation input respectively
In his presentation, we will hear why it's crucial to recognize that our greatest assets extend beyond technological innovation to include the power of human connections. Relationships are the engine behind our innovations, offering resilience in times of change and shaping our success in the digital age. This keynote addresses: The vital role of human-centric design Key drivers of innovation (empathy, user experience, adaptability) Forging meaningful connections Integrating design thinking principles Fostering a culture of innovation Prioritizing the human element Producing products that enrich people's lives In an era dominated by technology, building strong, meaningful relationships is more important than ever. Whether interacting with machines or collaborating with colleagues, the strength of our relationships defines our place in the AI world
Louis | April 12, 2024 Description As product managers, we have a love/hate relationship with meetings
Our findings suggest a negative relationship between CEO prevention focus and R&D increase, while CEO promotion focus produces no meaningful effect
Initially, we synthesize extant CH literature to propose a multidimensional conceptualization and definition of the CH construct comprising three dimensions: customer need heterogeneity, customer knowledge heterogeneity, and customer relationship heterogeneity. Customer need heterogeneity refers to the extent to which customers’ needs/preferences for a product offering differ from each other, customer knowledge heterogeneity indicates the degree to which customers have different knowledge levels regarding how their needs can be satisfied, and customer relationship heterogeneity indicates the extent to which customers have different preferences toward engaging in relationships with the firm
Our analysis of the ideators’ behavioral patterns and their relationship to idea success consists of two steps
These TED talks challenge our curious minds to understand the most profound relationships among functions, forms, and emotions in consumption experiences