The customer feedback will then be input into two major artifacts, Persona and Value Proposition Canvas. The workshop will include examples of organizations using Persona and Value Proposition Canvas tools to successfully connect their customers with the products and services
For a persona, you want to get a good understanding of what makes them tick
customer journey orchestration, personas, empathy mapping)
Designers use visuals to “provoke” and trigger a perception already in the “eyes of the beholder,” i.e., Your persona. Understanding your target market’s visual and cultural vocabulary as a creative dialogue is triggered is essential
You may have great templates to document user and buyer personas, even have their first names and what the colour of their eyes are!
The approach entails a complete detailed design of the service experience, including a description of the tasks to be analyzed, specific actions to complete, and a clear definition of the “personas” that will experience the service
The method requires your team to have a clear statement of the problem (point of view in the language of design thinking), as well as, an identification of the persona(s) and an existing product or service
These segments can then be translated into personas which are truly actionable because the unmet needs are known and quantitatively validated
In customer experience maps, the identification of a “persona” which is a fictional representation of segments of buyers based on real data reflecting their behavior is critical