Register Here PDH Credit: 1 Registration This is a FREE event. RSVP today by clicking the button above! Description Web accessibility for e-commerce is a crucial component of product strategy that’s good for customers and good for business. Over the last two years we’ve worked to...
06-13-2024 | 17:30 - 18:30 CT
Frequently Encountered Quandaries (FEQs) in “Jobs to be Done” Innovation Research Steve Hansen, Phase 5 Originally presented: February 18, 2021 Watch time: 54 minutes Access the Webcast This webcast will provide Innovation and Product Development and Management professionals with practical knowledge and know how on how to apply and leverage the JTBD framework to succeed in a customer centric way. About the Presenter A partner at Phase 5, Steve Hansen is the chair of Phase 5’s Data Analytics practice and head of the firm's Minneapolis office
The Jobs-to-Be-Done (JTBD) framework has gained significant attention in recent years as a powerful philosophy for customer-centric innovation. Initially developed in the context of consumer markets , JTBD is just as relevant for business-to-business (B2B) sectors
About the Speakers Raj Iyer Creative, customer-centric agile transformation leader with proven enterprise-wide results
Each of the nine LBSI strengths is located in one of three ‘information centres’ in the body - head, heart, and gut. Some people’s profiles have predominantly head, heart or gut strengths, while others have strengths across all three information centres. Roelien discovered a preferred pace and rhythm for each profile dimension, e.g. working in rapid, short bursts of activity, or working at a slow, steady pace
Central to all of his projects, products and teams is a passionate belief in customer-centric product innovation, driven by continuous improvement supported by lean and agile design principles
Steve is regularly invited to speak at industry events on customer centricity throughout the innovation cycle
Practitioner Points DT should combine the analytic and creative phases to innovate, in contrast to the conventional narrow, technical, and product-centric way of thinking
Good examples of Vision Statements include: Amazon: “Our vision is to be earth’s most customer-centric organization; to build a place where people can come to find and discover anything they might want to buy online.” See in this example that the vision says something about the future Amazon (world’s most customer-centric organization) but also the future experience of its customers (can find anything they want)
2 Comments - no search term matches found in comments.
They are: 1) Outcome-oriented, 2) Customer-centric, 3) Collaborative, 4) Visual, 5) Experimental, and 6) Continuous