When designing packaging, firms typically follow category-based visual codes, but they can adopt an innovative design that deviates from the codes, producing atypical package designs. This research shows that the effectiveness of atypical package design depends on product category prestige
Join us for a panel discussion comparing product launch in three different industries: Medical Devices, Pharmaceuticals, and Consumer Packaged Goods. In addition to differences, we will also highlight commonalities and how to leverage them across industries, potential pitfalls to overcome, and the ways technology is influencing product development and launch
Product Ventures partnered with Armor All® to help their packaging design capture the spirit of automobile performance. ...To develop this innovative package, Product Ventures took particular care in addressing the finger grip area at the neck
This easily leads the Consumer Package Goods industry, and bests the S&P by 3x during the same time period
Case studies of breakthrough innovation across multiple consumer packaged goods categories (including snack foods and skin care illustrated by cases involving P&G's Pringles and Olay), combined with extensive research presented in "Serial Innovators: How Individuals Create and Deliver Breakthrough in Mature Firms" (Stanford University Press, 2012), reveal critical insights into Serial Innovators' value and approach to breakthrough innovation
Will the most important information be what consumers notice? Will the package stand out on the shelf?...Attention that products and packages receive is measurable through what researchers call fixations
The brand’s top-hatted and monocled character promises a rich taste and experience, but the packaging design needed a fresh take to stand out on the shelf
Based on these results we discuss theoretical implications of our findings, including differing effects of CEO regulatory focus on firm risk-taking behavior and how compensation packages may alter those effects. We further discuss the practical necessity for boards of directors to understand both the R&D goals of an organization and the individual motivational orientation of CEOs when crafting compensation packages. Practitioner Points CEOs view the risk associated with change in R&D spending differently based on their motivational orientation
Learn Insights to be applied for product development around Fast-Moving Consumer Goods (FMCG). Understand your individual innovation style
We have seen the shift most noticeably in the retail shopping experience – the empty shelves due to panic buying and hoarding of paper goods, cleaning and disinfectant products, and long-life food items such as pasta and canned goods.