Customer Insights in a Pinch: ChatGPT, Social Monitoring and Good Old Brainstorming Andrea Ruttenberg | PDMA Inspire Innovation Conference • September 18, 2023 Download Slides Coming up with a comprehensive list of customer needs is fundamental to Voice of the Customer (VOC) market research for innovation, which usually involves a lengthy process requiring dozens of full-length interviews 'but what if you're in a time crunch?
Creativity - TEDTalks with Practitioner Insights Read Time: 2 Minutes The Power of Imagination Designing products and services involves deeply understanding consumers’ beliefs, attitudes, and inner selves as product managers; the journey to a fine and competitive product is a function of user insights, competitiveness, value-added, differentiation, and effective execution
Your plan needs new insights and new ideas from many people both inside and outside the business
Ted Talks – Teamwork Read time: 2 minutes How to turn a group of strangers into a team | Amy Edmondson Business school professor Amy Edmondson talks about the basics of “teaming”. Edmondson shares the elements needed to turn a group of strangers into a quick...
Essential Insight for Product Professionals: Supporting the Adaptive Enterprise Scott Propp, Dentro Consulting, LLC Originally presented: June 19, 2020 Watch time: 1 hour Access the Webcast The events that have taken place in 2020 have not only taken a toll on individuals, but also on businesses, projects and products regardless of size
Motivating Teams - TEDTalks with Practitioner Insights Read Time: 2 Minutes The Puzzle of Motivation by Dan Pink Click here to Watch Keeping team members motivated is challenging for leaders
Ted Talks on Motivating Teams By Rose Klimovich kHUB Post Date: December 11, 2023 Read Time: 2 Minutes The Puzzle of Motivation by Dan Pink Click here to Watch Keeping team members motivated is challenging for leaders. Looking at the science of teams, Dan Pick offers some ways to...
Product Innovation Process TEDTalks with Practitioner Insights 1. What a scrapyard in Ghana can teach us about Innovation In Agbogbloshie, a community in Accra, Ghana, people descend on a scrapyard to mine electronic waste for recyclable materials
Product Design & Development Tools TEDTalks with Practitioner Insights Read time: 2 minutes Designing products and services involve a deep understanding of consumers’ beliefs, attitudes, and their inner selves. As product managers the journey to a fine and competitive product if a function of user’s insights, competitiveness, value added, differentiation, and effective execution
Masterclass in 45 Minutes: Gaining Market and Customer Insights PDMA Minnesota | January 18, 2023 Description One of the most important roles of product managers and product marketing managers is to understand their market and their customers