Navigating the Conjoint Analysis Minefield: Design considerations for product development applications Steve Gaskin, Applied Marketing Science, Inc...This article is an attempt to point out the many pitfalls in conjoint analysis and how to avoid falling into them
Function Analysis: Foundation to Concept Development Read Time: 5 minutes The details are details
Design Thinking: Critical Analysis and Future Evolution Roberto Verganti, Claudio Dell’Era, and Kenneth Scott Swan kHUB post date: December 8, 2022 Originally published: December 12, 2021 (PDMA JPIM • Vol 38, Issue 6 • November 2021) Read time: 60 minutes Access the Full Article The importance of design as a source of value creation has been studied for decades
Chapter 7 Insights – Product Innovation Management From Financial Analysis to Winning Business Case Manna from heaven would be great, but usually an organisation must deliberately invest in Product Innovation to succeed in the market and deliver long term economic value
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A multidimensional analysis Vijay Pereira, Yama Temouri, Geoffrey Wood, Umesh Bamel, Pawan Budhwar kHUB post date: April 11, 2024 Originally published: May 28, 2023 (PDMA JPIM • Vol. 41, Issue 2 • March 2024) Read time: 68 minutes Access the Full Article While raising concerns, the recent proliferation of grand challenges has sparked interest in the role played by innovation in causing them, and in how the attempts made to fix them may cause even greater challenges that present themselves down the line. This article provides an analysis of the bibliographic metadata, published between 2002 and 2020, focusing explicitly on the private-for-profit sector
Microfoundations of Dynamic Design Capabilities: An Empirical Analysis of “Excellent” Italian Design Firms Cabirio Cautela, Michele Simoni, and Peter Moran kHUB post date: December 8, 2022 Originally published: July 28, 2021 (PDMA JPIM • Vol 39, Issue 1 • January 2022) Read time: 45 minutes Access the Full Article This article investigates how managers of firms awarded for their design excellence build organizational-level design-related dynamic capabilities by selecting designers with specific individual capabilities and managing how and the extent to which users of the firms’ products are actively involved in design activities
Definitions PESTLE Analysis As per 1.4.2 of the BOK, a PESTLE analysis is a structured tool-based, macro-environmental analysis of Political, Economic, Social, Technological, Legal and Environmental factors
Applying bibliometric analysis, we point to the need to bridge research in these two areas
Then, the first of two valuable tools was explored – namely, the PESTLE analysis, which is helpful to look at macro-environmental factors that influence strategic decision making
These are: Ishikawa diagrams (root-cause analysis), SCAMPER, Mind mapping, Brainstorming (including brainwriting and brain drawing), Morphological Analysis, Opposite thinking, Analogy thinking, and TRIZ among others