How to use behavioral economics to design products that change behavior (for good) PDMA St.Louis | March 9, 2021 Today’s product leaders often rely on the word of their customers when building their product road maps; whether it’s a customer survey or a phone interview, loads of qualitative data through these methods is being collected and used to dictate how to design and develop products
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Rose has an MBA and a BS in Math/Economics from Carnegie-Mellon University
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Chad holds an undergraduate degree in economics and mathematics from Northwestern University and an MBA from the MIT Sloan School of Management
Applying transaction cost economics (TCE) theory and real options (RO) logic to a post-formation alliance setting, we posit that premature termination of R&D alliances prompts relative volatility in investors' prospective benefits and risks
This study examines how innovation recycling influences a firm's innovation ability and the moderating impact of innovation sourcing modes using a knowledge-based view of the firm and arguments from transaction cost economics. We retrieved data from the World Bank Enterprise Survey and the Innovation Follow-up Survey of 1076 firms located in eight SSA countries (Ghana, Malawi, Namibia, South Sudan, Sudan, Tanzania, Uganda, and Zambia) spanning from 2011 to 2014 to test our conceptual model