The Impact of Failure and Success Experience on Drug Development Antonio Garzón‐Vico, Jan Rosier, Patrick Gibbons and Peter Mcnamara Originally published: October 12, 2019 (PDMA JPIM • Vol 37, Issue 1 • January 2020) Read time: 45 minutes Access the Full Article It is unclear whether the common belief that experience benefits new product development is driven by decision‐makers allocating more attention to success experience or more attention to failure experience
The Impact of Failure and Success Experience on Drug Development Antonio Garzón‐Vico, Jan Rosier, Patrick Gibbons and Peter McNamara Originally published: October 12, 2019 (PDMA JPIM • Vol 37, Issue 1 • January 2020) Read time: 1 hour, 10 minutes Access the Full Article It is unclear whether the common belief that experience benefits new product development is driven by decision‐makers allocating more attention to success experience or more attention to failure experience
Transforming Products into Experiences kHUB post date: April 19, 2023 Listen time: 36 minutes Access the Podcast This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is a global community of professional members whose skills, expertise and experience power the most recognized and respected innovative companies in the world
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Another day, another chance: Daily workplace experiences and their impact on creativity Alexander S
Post‐Failure Success: Sensemaking in Problem Representation Reformulation Marta Morais‐Storz, Nhien Nguyen and Alf Steinar Sætre Originally published: August 18, 2020 (PDMA JPIM • Vol 37 • Issue 6 • November 2020) Read time: 1 hour, 10 minutes Access the Full Article Failure is an inevitable feature of innovation, and management research promulgates the importance of learning from it
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More projects, faster time to market, and less risk are all demanded, not only to stay competitive, but to grow. However, bridging the gap between new technology and product development can be a challenge. Sharing the results of our proprietary ITECS Innovation Survey with over 100 technology executives from Fortune 1000 companies, we’ll show how companies are successfully overcoming challenges and implementing new techniques to bring innovations to market faster and more successfully