See matching posts in thread - that sounds like a really interesting topic! I'...
How to Buy Market Research: Becoming a Smarter Client Gerry Katz, Applied Marketing Science, Inc...In this highly informative and entertaining on-demand webcast, long-time market researcher Katz turns the tables!
How the Landscape of Market Research is Changing Faster, Better Insights with AI Kristyn Corrigan, Applid Marketing Science kHUB post date: July 29, 2020 Originally presented: November 5, 2019 (PDMA 2019 Annual Conference) Read time: 7 minutes Download the Handout Machine learning is an increasingly prevalent term in today’s market research landscape
Machine learning techniques have been widely discussed in the market research community, but so far with only limited practical results. There remain many questions about how to use machine learning techniques and for what applications. However, new research at the MIT Sloan School of Management has now shown that computers can quickly replicate some of the most laborious tasks for human beings at extracting customer needs and insights from a wide variety of textual sources such as reviews, discussion boards, and customer verbatims. This presentation will demonstrate a practical application of Machine Learning for customer needs identification. #Market Research in Product Innovation #market-research #product-design #product-development #machine-learning #Kristyn-Corrigan #ai #customer-insight
How-the-Landscape-of-Market-Research-is-Changing-Faster-Better-Insights-with-AI.pdf
PDMA Body of Knowledge: Market Research in Product Innovation Insights #3 Read time: 4 minutes The kHUB Curator Team members have each been assigned a BoK section to own.
"Intellectual Property Markets: It's Off To The Races," Machine Design , June 2018, Volume 90, Number 6, Page 64, ISSN 0024-9114
Intellectual Property Markets - It Is Off To The Races [A149].pdf
"Intellectual Property Markets: It's Off To The Races," Machine Design, June 2018, Volume 90, Number 6, Page 64, ISSN 0024-9114
Statistics show that china's e-commerce market is the largest in the world
"Design Reviews Reduce Time to Market," Machine Design , September 4, 2014, Volume 86, Number 10, Page 66, ISSN 0024-9114. #Bradford-Goldense #machine-design #design-reviews #time-to-market #3D #prototypes
Design Reviews Reduce Time to Market [A96].pdf