Configurations of Social Media-Enabled Strategies for Open Innovation, Firm Performance, and Their Barriers to Adoption Pierre-Jean Barlatier, Emmanuel Josserand, Jan Hohberger, and Anne-Laure Mention kHUB post date: March 17, 2023 Originally published: September 23, 2022 (PDMA JPIM • Vol. 40, Issue 1 • January 2023) Read time: 60 minutes Access the Full Article The use of social media offers tremendous innovation potential
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Learning Objectives The Role of Leadership in Fostering Innovation: Strategies for leaders to inspire and defend a creative mindset among team members. Overcoming Barriers to Empirical Creativity: Identifying common obstacles that hinder innovation within teams
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We conducted in-depth interviews with innovation leaders at over 50 companies in a variety of industries to understand the barriers that prevented “innovative” ideas from being implemented