Standardization Alliance Networks, Standard‐Setting Influence, and New Product Outcomes Jinyan Wen, William J. Qualls and Deming Zeng Originally published: February 4, 2020 (PDMA JPIM • Vol. 37, Issue 2 • March 2020) Read time: 30 minutes Access the Full Article Standardization alliances evolve through collaborations among firms for developing and implementing industry technical standards. Cooperative standard setting can help allied firms to gain access to external knowledge and technologies, but it is unclear how the configuration of a standardization alliance can result in improving a firm’s performance in new product development. This study examines how standardization alliance network‐based resource advantages vary across a firm’s network position and the firm’s ability to influence industry standard setting and new product outcomes
The study provides an alliance performance enhancing framework by identifying two types of partner knowledge diversity: (1) technology base diversity and (2) R&D process experience diversity, and links them with R&D alliance performance. Additionally, the moderating effects of the two types of alliance governance mechanisms (i.e., interactive and contractual mechanisms) were examined to investigate which alliance governance mechanism is conducive to mitigate the collaboration challenges and enhance alliance performance. Using a data set of 316 alliances in the biopharmaceuticals industry, the study found that a moderate degree (not too low or high) of technology base diversity between alliance partners contributes more to R&D alliance performance
However, research on R&D alliances has yet to offer insights into how the premature termination of such alliances, before fulfilling their predetermined innovation objectives, affects the shareholder returns of the firm. Applying transaction cost economics (TCE) theory and real options (RO) logic to a post-formation alliance setting, we posit that premature termination of R&D alliances prompts relative volatility in investors' prospective benefits and risks
The Combined Impact of Direct and Indirect Ties on Innovation: The Moderating Role of Similarity in Alliance Subtypes Zhangbo Yang, Chengli Shu, Shanxing Gao, and Hui Wang kHUB post date: March 1, 2023 Originally published: June 21, 2022 (PDMA JPIM • Vol 39 • Issue 6 • November 2022) Read time: 55 minutes Access the Full Article Firms increasingly use networks of alliances to pursue innovation. The current innovation literature has offered insights into how direct ties (between a focal firm and its partners, forming direct alliances) and indirect ties (between a focal firm's partner and its partners' partners but not including the focal firm, forming indirect alliances) function as independent antecedents to corporate innovation
Competitors Coming Together to Drive Innovative Work PDMA Carolinas | July 20, 2021 Hear a case study of the ONE Charlotte Heath Alliance (OCHA) and how competitors coming together can drive innovative work. ONE Charlotte Health Alliance is a joint venture of Atrium Health and Novant Health in partnership with Mecklenburg County Public Health. About the Presenters Rodney Gaddy was named Executive Director of One Charlotte Health Alliance (OCHA) in June 2020
Related Content Mitigating the Challenges of Partner Knowledge Diversity While Enhancing Research & Development (R&D) Alliance Performance: The Role of Alliance Governance Mechanisms The Effect of CEO Regulatory Focus On Changes to Investments in R&D
About the Presenter Emily Lancucki, Executive Director, ONE Charlotte Health Alliance Emily brings a diversity of skills and experiences in leading through change with resiliency from over 10 years spent building solid partnerships, developing innovative strategies, and leading community relations initiatives
To achieve this alignment, AeroCo formed institutional alliances with the UK government and universities to establish university technology centers, which facilitated early stage ideation and “catapult” centers, which enabled high-volume testing in factory-like facilities
Making Our Way into Organizational Sustainability Christina Mondor (EvolveEA), Aurora Sherrard (Green Buiding Alliance), Georgia Berner (Berner International Corp.) and William Deuschle (TRACO) Originally presented: June 2, 2011 Watch time: 24 minutes Access the Webcast How to make products green has become a prevalent topic of conversation among product developers, but developing an effective strategy involves a revamp of people, process and place
Today, she leads 2 organizations, The American Confidence Institute and The ERG Leadership Alliance. A TEDx and Boston Best speaker, Alyssa delivers riveting keynotes and workshops that use brain science to empower sustainable confidence