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Looking for a Needle in a Haystack: How to Search for Bottom‐Up Social Innovations that Solve Complex Humanitarian Problems Daniel J
Customer Insights in a Pinch: ChatGPT, Social Monitoring and Good Old Brainstorming Andrea Ruttenberg | PDMA Inspire Innovation Conference • September 18, 2023 Download Slides Coming up with a comprehensive list of customer needs is fundamental to Voice of the Customer (VOC) market research for innovation, which usually involves a lengthy process requiring dozens of full-length interviews 'but what if you're in a time crunch? Join Andrea Ruttenberg, PhD, Associate Principal at Applied Marketing Science and President of the PDMA Pittsburgh Chapter, to learn methods for getting 'close enough' to a comprehensive list of customer needs in a pinch, and how to use these needs to develop products
A good neighbor, a found treasure: Do local neighbors affect corporate innovation?
Building design as a dynamic capability: A model for design integration Julie Sahakian, Sihem BenMahmoud Jouini kHUB post date: January 2, 2024 Originally published: June 6, 2024 (PDMA JPIM • Vol 40, Issue 5 • September 2023) Read time: 65 minutes Access the Full Article A growing number of firms have integrated design in order to foster innovation and growth. Recent literature acknowledges design as a capability leading to differentiation and competitive advantage
Triple-A Innovation Portfolio Management PDMA DACH | April 15, 2021 Innovation Project Portfolio Management (PPM) is a complex and dynamic decision-making process involving innovation projects’ selection, ongoing coordination and benefits realization
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A Practical Approach to Products: How to Build and Market Products that Sell Pragmatic Marketing Originally published: 2013 Read time: 8 minutes What if you had a proven method for building and marketing products that resonate with your customers?
For one member of our team, this meant 16-hour days spent working as a pastry chef while also attending night school to become a food scientist
The session will give attendees the opportunity to use the Competition Cube in real time to assess a product or service of their choice and will offer a case example as well as one or two live examples based on products or services selected at random from session attendees. Attendees will walk away with a template and process that they can use at their own firms