Get Into the Discovery Zone – with David Matheson, PhD How to get out of your organization’s routine and create real value – for product managers kHUB post date: March 23, 2023 Listen time: 34 minutes Access the Podcast This episode is sponsored by PDMA, the Product Development and Management Association
The What & Why of Continuous Discovery PDMA St. Louis | June 8, 2021 Most product teams are starting to adopt discovery best practices (e.g. interviewing customers, usability testing, experimenting)
Product Discovery — An Approach You'll Actually Use PDMA Carolinas | September 21, 2021 Engineers have used agile methodology to achieve predictability and success. Product teams can do the same with Product Discovery. It starts by creating a growth mindset and developing empathy for customers
360° Discovery: Unlock more customer insight from within your company Nheeda Enriquez | PDMA Inspire Innovation Conference • September 18, 2023 Download Slides Sure, talking to users is the best way to learn about your customer’s pain points or Jobs to be Done
All three require different types of skills. Discovery is a capability for exploration
Product Playbook: Innovation Games → that Amplify the Power of Your PlaybookThe What & Why of Continuous Discovery PDMA St. Louis | July 13, 2021 The three hardest things Product Owners must get right are also the hardest to do well: continuous customer discovery, creating alignment among your stakeholders and getting your business model right
To remedy that problem, companies must first understand that breakthrough innovation consists of three phases: Discovery: Creating or identifying highimpact market opportunities
Cherry will share her journey from scientist to product manager and talk about how her background as a scientist has helped her shape the way that she drives product discovery and development
Teresa Torres, in her book, “Continuous Discovery Habits,” (2021) states six prerequisite mindsets for product managers
Related Content 360° Discovery: Unlock more customer insight from within your company Know Your Customer PDMA Body of Knowledge: Chapter 5 Insights: The Most Important VOC Skill: Listening