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2 results found for "#service-innovation" with filters applied
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Together forever? How customer co-creation affects the adoption of digital service innovations over

Together forever? How customer co-creation affects the adoption of digital service innovations over time Sven Heidenreich , Slawka Jordanow , Tobias Kraemer , Martin Obschonka kHUB post date: September 2024 Originally published: March 7, 2024 (PDMA JPIM • Vol 41, Issue 5 • September 2023)...

Added 01-20-2025
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Keywords   co-creation   digital-service-innovatio ...   digital-services   innovation   product-development Knowledge Areas Product Innovation ... Strategy

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The ambivalent role of monetary sales incentives in service innovation selling

The ambivalent role of monetary sales incentives in service innovation selling Sascha Alavi, Eva Böhm, Johannes Habel, Jan Wieseke, Christian Schmitz, Felix Brüggemann kHUB post date: March 18, 2024 Originally published: Septemeber 17, 2021 (PDMA JPIM • Vol. 39, Issue 3 • May 2022) Read time:...

Added 03-12-2024
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Knowledge Areas Culture, Teams and ... Strategy Keywords   incentive   innovation   motivation   product-development   product-management   sales   service-innovation
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