The ambivalent role of monetary sales incentives in service innovation selling Sascha Alavi, Eva Böhm, Johannes Habel, Jan Wieseke, Christian Schmitz, Felix Brüggemann kHUB post date: March 18, 2024 Originally published: Septemeber 17, 2021 (PDMA JPIM • Vol. 39, Issue 3 • May 2022) Read time:...