The ambivalent role of monetary sales incentives in service innovation selling Sascha Alavi, Eva Böhm, Johannes Habel, Jan Wieseke, Christian Schmitz, Felix Brüggemann kHUB post date: March 18, 2024 Originally published: Septemeber 17, 2021 (PDMA JPIM • Vol. 39, Issue 3 • May 2022) Read time:...
Goldense, Bradford L., "Does Engineering Work for Sales or Management?," Machine Design , March 19, 2015, Volume 87, Number 3, Page 80, ISSN 0024-9114. #Bradford-Goldense #machine-design #Strategy #product-portfolio #sales-driven-engineering
Does Engineering Work for Sales or Management? [A105].pdf
Goldense, Bradford L., "Do Your New Products Sell Like Hockey Sticks?," Machine Design , January 4, 2015, Volume 87, Number 1, Page 64, ISSN 0024-9114. #Bradford-Goldense #machine-design #new-product-development-process #chasm #hockey-stick #hockey-stick-sales
Do Your New Products Sell Like Hockey Sticks? [A102].pdf